At M&S, we’ve always believed in doing the right thing. Not just in how we act, but in how we think. And we call this Plan A.  Plan A is part of the magic of M&S and it doesn’t have a sell-by date and won’t go out of fashion. 

It’s an attitude that helps us make better choices every day, for the people who shop or work with us, for the things we sell, and for the world we live in. It means we design our products to last, protect the places our food comes from and support the people and communities connected to our business.  

As a majority own-brand retailer, we have both the influence and the responsibility to raise standards across our value chain, supporting a more resilient supply chain, stronger communities and the quality, availability and value our customers rely on. 

To us, that’s the right thing to do. Because there is no plan b  

Plan A 2030, the latest chapter of our strategy. It builds on progress since 2007 and focuses our efforts on where we can drive the greatest impact across all aspects of Environment, Social and Governance (ESG).  

Plan A 2030 is our ESG approach focussed on the priorities that will drive the greatest impact and matter most to our stakeholders. As the next phase it our journey, it builds on the foundations of Plan A and sets the direction for the coming years.  

Our business depends on natural resources, and the products our customers love rely on a stable climate and resilient farming, fishing and forestry systems. Reducing the impact we have on our natural environment is not only fundamental to keeping M&S quality, value and availability on the shelf for the long term but also is integral to protecting our communities for the future.

Environment under Plan A 2030 is about decarbonising the M&S value chain, sourcing and making our products with care and designing waste out of the system. It is anchored to our SBTi-validated science-based targets and our public commitments on materials, regenerative farming, packaging and food waste. 

M&S is part of millions of people’s everyday lives, from the colleagues who run our stores and support centres, to the workers who grow, make and move our products, and the customers who shop with us each week. We focus on supporting those people through fair and responsible business practices, healthier choices, strong community partnerships and investment in employment opportunity and wellbeing. 

Being a trusted retailer means doing the right thing, with strong governance underpinning how we make decisions, manage risk and hold ourselves to account. It is the framework that supports delivery of Plan A  and helps ensure our commitments are backed by clear oversight, robust standards and responsible business practices. 

Our Plan A 2030 strategy is brought to life through three core campaigns that focus our efforts where we can have the greatest impact. Together, they simplify and sharpen our approach, connecting our sustainability commitments directly to how we source, make and sell our products, and how we support people and communities. Each campaign translates our ambitions into clear, tangible action for colleagues, customers and partners, helping embed Plan A into the heart of our business and making it easier for everyone to play their part.