- Refreshed line up of over 100 customer favourites will be price locked until Summer
- Move part of trusted value promise to offer best possible quality at best possible price – alongside price benchmarked Remarksable value everyday staples
- M&S’ Family Matters Index reveals 61% of families are cutting back on eating out and takeaways
M&S Food has extended its price lock on over 100 customer favourites until Summer, as part of its promise to deliver trusted value for its 30m customers.
The retailer is today writing to millions of customers to announce the extension and reinforce its commitment to provide great value food at a great everyday price, that never compromises on quality.
The refreshed price locked list includes fresh produce such as British White Mushrooms (300g – £1), Select Farms Easy Peeler satsumas (750g - £2) and Granny Smith Apples (four for £2), cupboard go-to Medium Egg Noodles (250g - £1.15) and family essential washing up liquid (£1).
M&S’ price locked items sit alongside its existing Remarksable Value range – launched in 2019 – and including over 100 everyday staples, from Vitamin-D enriched Super Soft Wholemeal Medium Sliced Bread (800g – 85p) to line-caught Tuna Chunks in Spring Water (160g - £1.10) and Corn Flakes (500g – 85p)
All Remarkable items are price benchmarked against key competitors to guarantee the best value for customers. Six in ten families say value is the single most important factor when deciding where to shop.*
Alex Freudmann, Managing Director at M&S Food, said: “Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price. By extending our price lock until Summer, we’re giving customers certainty on the products they love to shop.
“At the heart of our trusted value promise remains our Remarksable value range. Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.
“Customers are also looking to M&S to help make those family meals together more special, and more affordable. Our Dine In is all about that – restaurant quality food at a fraction of the price. We’re determined to offer families a rotating menu of Dine Ins that excite the whole family, whether it’s a Friday Pizza Night or a Tex Mex Tuesday.”
Growing demand for Dine In deals
M&S’ latest Family Matters Index reveals that 61% of families have cut back on eating out since the start of the year, with 58% also scaling back on takeaways.
Known as the ‘home of Dine In’, M&S is continuing to launch new innovative deals – it has sold almost half a million of its brand new Steak Night Dine In deal which launched in November.
M&S’ popular Pizza Night Dine In is currently available across stores. The £12 deal serves four and includes a choice of two delicious stonebaked pizzas (including vegetarian, vegan and gluten-free options) and two sides from a line-up of fifteen choices including Mushroom Arancini and Sweet and Crunchy Salad.
Other value initiatives to support customers include:
- Fresh Market, Baker’s and Flower Shop specials - which offer customers a rotating menu of great value options across its stores.
- Price locked and Remarksable value items feature in Tom Kerridge’s family-friendly recipes available on the M&S website and designed around all taste, less waste, helping to reduce food waste and save money.
- Sparks - helping customers to make the most of M&S with personalised offers and ‘Ways to Save” with emails.
ENDS
*M&S Family Matters Index, April 2023
About the M&S Family Matters Index
The M&S Family Matters Index is published each quarter, tracking what family means, why family matters and what matters to families today.
Notes to editors:
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2023 Food