We all know we should eat healthily most of the time (with occasional treats) but is it just me, or is knowing what the right choices are a bit complicated? Should I look for low fat? Or low carb? Or is high protein the way to go? Oh, better remember to check salt levels, And sugar. What about my fibre? Aaaaaagggghhhhhhh.

Well, at M&S Food, we’re on a mission - to make it easy for families to make healthy choices. And healthy choices that are so delicious, the kids are still going to love eating them. 

We are going to use the power of football, the most popular sport in the UK, to bring this alive in the most engaging way ever!

It’s why I’m thrilled to announce the launch of our new multi-year and first of its kind partnership with the home nations Football Associations (FAs). The Eat Well Play Well campaign is all about helping families eat healthily, from my hometown of Stirling to Strabane, from Swansea to Southampton, and encouraging children to follow in the footsteps of their footballing heroes.

Back in 2005, we launched our Eat Well flower health seal of approval to make it as easy as possible for customers to spot healthy choices in store. Seventeen years later, our Eat Well flower is on almost 2,000 delicious products, from sandwiches to fruit and vegetables, through to our newly launched healthy ready meals.  Every product with the Eat Well flower has a health benefit and supports a balanced diet so you can feel confident you’re making a healthy and choice.  And the best bit, because it’s M&S, you can be sure that it will taste delicious too.

Now we want to go even further. Football can be a game-changer – it influences and inspires us all. We want to harness that energy and enthusiasm to get football fans and the whole of the UK involved in our healthy eating mission.

Our Eat Well flower will feature on the England men and women’s teams training kits, with the women’s team debuting their new training kit next week.