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A SLICE OF DETROIT FOR BRITISH FAMILIES



INSIGHT Customers told us they want a deeper, more nourishing pizza without skimping on the fillings, in larger pack sizes that can feed a family. 

RESPONSE In September, we launched six new Deep & Loaded Pizzas inspired by the famous pizzas of Detroit. From the Whole Hog, with smoky sausage, spicy pulled pork and barbecued burnt ends, to the Meatball Marinara, topped with mini meatballs and sautéed onions, these deep pizzas priced at £6 are perfect for families to share – we sold 1.2m Detroit inspired pizzas in the year.