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According to the British Poultry Council, poultry accounts for around half of all meat eaten in the UK, almost the same volume as beef, pork and lamb combined. The industry employs around 50,000 people and more broiler chickens are farmed in the UK than any other type of farmed animal. During the next fifteen to twenty years, the global population will continue to rise, placing unprecedented pressures on the supply and demand for the global food system. An increase in the more affluent middle classes will further impact the dynamic as a more western diet is sought around the globe. Competition for land, water and energy will intensify, compounded by the impacts of climate change. 

In recent years intensive poultry production practices have been the subject of high profile campaigns highlighting a range of welfare and environmental concerns. Concerns have been expressed over the treatment of birds, energy usage, waste generation and pollution of air, soil and water. At the same time the industry faces increasing scrutiny over standards of food safety and biosecurity. Farming also faces an ever increasing social challenge due to the lack of young people willing to engage in an industry which is seen as challenging with low rewards. 

We have a proud history of working with the agricultural community to provide the highest quality meat that our customers expect while minimising our impacts. Through our M&S Select Farm Sourcing Standards and Farming for the Future programme we are working with suppliers and farmers to help them address the ethical, environmental and economic challenges they face in order to maintain a long-term sustainable and secure supply.

Commitments and targets
We want to lead the retail sector in sustainable production and consumption, offering our customers the good value, high quality products and services they expect from M&S, while respecting planetary boundaries and the need for social equity. We recognise the integral role of animal health and welfare in sustainable food production and strive to continue progressing the highest welfare standards. 

Our goal is to ensure that all our meat is produced to the highest standards of food safety and quality by farms that are operating sustainably. This commitment applies right across our business – from our fresh products to all the meat used as an ingredient in our prepared foods. These are global commitments and apply wherever we trade. 

Approach
We have a strong heritage of sourcing with integrity. Over the years, we’ve taken significant steps to improve the sourcing of key raw materials in our products. For instance, one of the reasons why we weren’t affected by the horsemeat scandal of 2013 was due to the controls we already place on ingredients.

Poultry is very important to M&S. We source chicken, turkey, duck, goose, and guinea fowl for sale as M&S fresh products as well as for ingredient use in our food. 

We source in the region of 50,000 tonnes of fresh poultry annually from over 300 farms in the UK. We are strong supporters of the UK farming industry and try and source locally wherever possible to deliver the freshest food for our customers.

We have been widely recognised as a leader in supporting sustainable livestock practices. We have invested in research and innovation for many years in order to develop and improve farming practices that benefit farmers and the environment. 

We have topped the annual Business Benchmark on Farm Animal Welfare since 2013. We were awarded Sustained Excellence in the RSPCA Good Business Awards 2011 and our Oakham™ chicken range was highlighted as one of our top 5 achievements in animal welfare. We received Compassion in World Farming’s Good Chicken Award in 2010 and a special Animal Welfare Innovation Award for our Oakham™ chicken in 2007.

In December 2017, we pledged our support to the European Broiler Ask and have committed to meet the criteria by 2026.

Our approach to sourcing poultry responsibly focuses on:
Establishing and maintaining clear minimum sourcing standards
Minimum Sourcing Principles
Our Technical Terms of Trade set out our minimum technical expectations for suppliers to meet. They also set out our position on a number of areas. 

Nothing is more important to us than food safety. We believe our product standards are industry-leading. We require all products to be made by suppliers who are technically competent within their specific area and who operate well-managed hygienic locations applying Good Manufacturing Practice, a Hazard Analysis Critical Control Point (HACCP) approach and due diligence to ensure safety, legality, integrity and consistent quality. Find out more about our approach to product standards.

The following minimum standards exist across our entire poultry supply chain:

  • We require complete supply chain traceability
  • As a minimum all our farms must be independently assured to UK Red Tractor standards.
  • Sourcing must be in accordance with our Farm Animal Health and Welfare Policy
  • We require producers to adhere to our policy on responsible antimicrobial use. We do not permit routine use of antimicrobials and the use of growth promoting antibiotics and hormones is prohibited
  • UK labour providers used to provide temporary labour must have a valid license with the Gangmasters and Labour Abuse Authority
  • Suppliers and farms must comply with the relevant M&S Select Farm Sourcing Standards or M&S Codes of Practice (see below)
All poultry must have originated from a hatchery on the M&S approved list of hatcheries. And all feeds must be sourced from a feedmill on the M&S approved list of feedmills and manufactured in accordance with M&S requirements (see below).

All poultry must also be processed by a site on the M&S approved list of facilities for processing poultry. Find out more about our approach to raw materials, commodities and ingredients. 

Our suppliers are also required to meet the requirements set out in our Global Sourcing Principles. Find out more about our approach to supplier management.
M&S Select Farm Sourcing Standards – Chicken
All our fresh chicken is British and is clearly labelled with the country of origin. Our strict traceability means we can trace our fresh chicken to the farms where it was produced.

All M&S fresh chicken is reared to our M&S Oakham™ specification. Within our speciality range we have corn-fed free range and organic chicken too. 

Our M&S Select Farm Assurance standards for chicken have been developed in collaboration with suppliers, industry experts and NGOs. They cover criteria such as traceability and integrity, animal health and welfare, medicines and biosecurity, feed and water, vermin control, facilities for housing and shelter, casualty and fallen stock, depopulation, transport, slaughter, environmental protection, documentation, and worker health, safety and welfare.

We do not permit the feeding of antibiotics or hormones for purposes of growth promotion. Where veterinary medicines are administered due to ill health strict withdrawal periods are met to ensure no traces of the medicine remain in the meat.

We prohibit the addition of any animal or avian derived by-products in any of our poultry feed. This applies to the breeding birds as well as the growing chickens.

In December 2017, we pledged our support to the European Broiler Ask and have committed to meet the criteria by 2026. This means by 2026, we will require our suppliers to meet the following requirements for 100% of the fresh, frozen, and processed chicken in our supply chain:

  • Comply with all EU animal welfare laws and regulations, regardless of the country of production.
  • Implement a maximum stocking density of 30kg/m2 or less. Thinning is discouraged and if practiced must be limited to one thin per flock.
  • Adopt breeds that demonstrate higher welfare outcomes: either the following breeds, Hubbard JA757, 787, 957, or 987, Rambler Ranger, Ranger Classic, and Ranger Gold, or others that meet the criteria of the RSPCA Broiler Breed Welfare Assessment Protocol.
  • Meet improved environmental standards including:
    • At least 50 lux of light, including natural light.
    • At least two metres of usable perch space, and two pecking substrates, per 1,000 birds.
    • On air quality, at least the requirements of Annex 2.3 of the EU broiler directive, regardless of stocking density.
    • No cages or multi-tier systems.
  • Adopt controlled atmospheric stunning using inert gas or multi-phase systems, or effective electrical stunning without live inversion.
  • Demonstrate compliance with the above standards via third-party auditing and annual public reporting on progress towards this commitment
To find out more, read our blog from Head of Agriculture Steve McLean here.

Oakham™ 
Oakham™ chicken is exclusive to M&S and the breed has been specially selected to provide our customers with a succulent flavour. The birds have a bespoke diet which is cereal based with a minimum inclusion of 5% maize. 

Oakham™ chickens are reared in controlled environment barns. The birds are housed on straw or wood shavings and have constant access to food and water. The farm controls the temperature and lighting levels in the house. 

The birds are also part of an industry-leading campylobacter five-point plan. The environment in which the birds are housed is enriched to encourage bird movement and activity. The bird’s environment is enriched with natural daylight and straw bales which the birds use for pecking and perching behaviours.

Birds must not be stocked at a density greater than 30kg/m2 (the industry standard stocking density is 38kg/m2).

Corn-fed free range 
Free range chickens are housed in similar houses to Oakham™ birds but have constant daytime access to the range on which they are free to roam.

The birds have a bespoke diet which is cereal based with a minimum inclusion of 50% maize. No artificial pigments are permitted in the feed.

Birds must not be stocked at a density greater than 27.5kg/m2 with only one thinning permitted and the area of range is determined on the basis of 1m2 per bird.

Organic 
Organic chickens are fed and stocked to the same specifications as free range birds. 

Farms rearing birds for M&S organic chicken must comply with the organic standards for chicken laid down by UK approved Certification Bodies listed by the Department for Environment, Food and Rural Affairs (Defra).

Halal

We also sell a range of Shazans branded Halal chicken in a selection of stores, which has been certified by the Halal Food Authority (HFA). Birds reared for Shazans products are from farms that meet our Select Farm requirements and are pre-slaughter stunned. Find out more about the HFA’s Halal food certification.

Ingredient chicken
All chicken for ingredient use must come directly from a farm that meets an industry-standard assurance scheme (e.g. UK Red Tractor) or is an M&S Select Farm. Birds sourced from farms assured to industry-standard schemes will be operating to stocking densities of 38kg/m2.

All poultry must have originated from a hatchery on the M&S approved list of hatcheries. And all feeds must be sourced from a feedmill on the M&S approved list of feedmills and manufactured in accordance with M&S requirements (see below). 

All fresh poultry must be processed by a site on the M&S approved list of facilities for processing poultry. It is the responsibility of the processor to ensure animals come from either an assured farm or an M&S Select Farm.  Find out more about our approach to raw materials, commodities and ingredients.

In December 2017, we pledged our support to the European Broiler Ask and have committed to meet the criteria by 2026 (see 'M&S Select Farm Assurance - Chicken' above for more information).


M&S Select Farm Sourcing Standards - Turkey
All our turkey is British and is clearly labelled with the country of origin. Our strict traceability means we can trace our fresh turkey to the farms where it was produced.

All M&S turkey for both fresh and ingredient use is produced to higher welfare standards including increased space and enrichment provision on M&S Select Farms to our M&S Select Farm Assurance standard for fresh turkey. Within our speciality range we have free range and organic turkey too.

These standards have been developed in collaboration with suppliers, industry experts and NGOs. They cover criteria such as traceability and integrity, animal health and welfare, medicines and biosecurity, feed and water, vermin control, stock and handling, facilities for housing and shelter, free range, casualty and fallen stock, depopulation, transport, slaughter, environmental protection, documentation, and worker health, safety and welfare. 

Birds must not be stocked a density greater than:

  • Red Tractor Standards minus 10%
  • Free range – 25kg/m2
  • Organic – 21kg/m2
We do not permit the feeding of antibiotics or hormones for purposes of growth promotion. Where veterinary medicines are administered due to ill health strict withdrawal periods are met to ensure no traces of the medicine remain in the meat.

We prohibit the addition of any animal or avian derived by-products in any of our poultry feed. This applies to the breeding birds as well as the growing turkeys.

Farms rearing birds for M&S organic turkey must comply with the organic standards for turkey laid down by UK approved Certification Bodies listed by the Department for Environment, Food and Rural Affairs (Defra).
M&S Select Farm Sourcing Standards - Duck
All our duck is British and is clearly labelled with the country of origin. Our strict traceability means we can trace our fresh duck to the farms where it was produced.

All M&S duck for both fresh and ingredient use is produced to higher welfare standards including increased space and enrichment provision on M&S Select Farms to our M&S Select Farm Assurance standard for fresh duck. Within our speciality range we have organic duck too. We do not sell foie-gras or its by-products. 

These standards have been developed in collaboration with suppliers, industry experts and NGOs. They cover criteria such as traceability and integrity, animal health and welfare, medicines and biosecurity, feed and water, vermin control, stock and handling, facilities for housing and shelter, casualty and fallen stock, depopulation, transport, slaughter, environmental protection, documentation, and worker health, safety and welfare. 

Birds must not be stocked at a density greater than 23.8kg/m2 and must not be exceeded at any time during the growing period.

We do not permit the feeding of antibiotics or hormones for purposes of growth promotion. Where veterinary medicines are administered due to ill health strict withdrawal periods are met to ensure no traces of the medicine remains in the meat.

We prohibit the addition of any animal or avian derived by-products in any of our poultry feed. This applies to the breeding birds as well as the growing ducks.

Farms rearing birds for M&S organic duck must comply with the organic standards for duck laid down by UK approved Certification Bodies listed by the Department for Environment, Food and Rural Affairs (Defra).


M&S Code of Practice – Guinea Fowl
All our guinea fowl is sourced from France and is clearly labelled with the country of origin. Our strict traceability means we can trace our fresh guinea fowl to the farms where it was produced.

All M&S guinea fowl for both fresh and ingredient use is ‘Free Range’ (i.e. they are not caged) produced on known and approved farms in accordance with our Code of Practice for Guinea Fowl.

These standards have been developed in collaboration with suppliers, industry experts and NGOs. They cover criteria such as traceability and integrity, animal health and welfare, medicines and biosecurity, feed and water, vermin control, stock and handling, facilities for housing and shelter, casualty and fallen stock, depopulation, transport, slaughter, environmental protection, documentation, and worker health safety and welfare. 

We do not permit the feeding of antibiotics or hormones for purposes of growth promotion. Where veterinary medicines are administered due to ill health strict withdrawal periods are met to ensure no traces of the medicine remain in the meat.

We prohibit the addition of any animal or avian derived by-products in any of our poultry feed. This applies to the breeding birds as well as the growing geese.


M&S Code of Practice - Goose
All our goose is British and is clearly labelled with the country of origin. Our strict traceability means we can trace our fresh goose to the farms where it was produced.

All M&S goose for both fresh and ingredient use is free range produced on known and approved farms in accordance with our Code of Practice for Goose. We do not sell foie-gras or its by-products. 

These standards have been developed in collaboration with suppliers, industry experts and NGOs. They cover criteria such as traceability and integrity, animal health and welfare, medicines and biosecurity, feed and water, vermin control, stock and handling, facilities for housing and shelter, casualty and fallen stock, depopulation, transport, slaughter, environmental protection, documentation, and worker health, safety and welfare. 

We require geese to have constant daytime access to pasture and have access to straw bedding at night. 

We do not permit the feeding of antibiotics or hormones for purposes of growth promotion. Where veterinary medicines are administered due to ill health strict withdrawal periods are met to ensure no traces of the medicine remain in the meat.

We prohibit the addition of any animal or avian derived by-products in any of our poultry feed. This applies to the breeding birds as well as the growing geese.

M&S Approved Hatcheries
All poultry must have originated from a hatchery on the M&S approved list of hatcheries which are located in the UK, the Netherlands or France. All hatcheries must as a minimum be independently assured to the following:

In addition, hatcheries are also required to comply with the M&S Code of Practice for Hatcheries. This Code sets out criteria on a number of areas including construction and operation of the hatchery, process control, salmonella controls, hygiene, pest control, welfare, transport, testing, HACCP, chick health, training, and worker health, safety and welfare.
M&S Approved Feedmills
All feeds must be sourced from a feedmill on the M&S approved list of feedmills and manufactured in accordance with the M&S Code of Practice for Poultry Feed Mills.

All our birds reared for M&S products are fed either home produced feeds or feeds sourced from a verifiable approved source (e.g. AIC Universal Feed Assurance Scheme (UFAS) or Feed Material Assurance Scheme (FEMAS)).

We also require suppliers to source soy-containing feed to a standard that has been confirmed by the International Trade Centre's (ITC) Standards Map as meeting the requirements of the European Feed Manufacturers Federation (FEFAC) Soy Sourcing GuidelinesFind out more about our approach to protecting forests


Ensuring Good Animal Health and Welfare
We are committed to ensuring that the highest standards of animal welfare are adhered to in all our supply chains.

We have a long-term partnership with FAI Farms who provide us with animal welfare knowledge and direction and are responsible for managing our independent data collection and supply chain research and outcome measures.

Our M&S Select Farm Sourcing Standards have been designed to support our suppliers to meet our high standards on animal welfare. These are based on the ‘Five Freedoms’ recommended by the UK Farm Animal Welfare Committee:

  • Freedom from hunger and thirst
  • Freedom from discomfort
  • Freedom from pain, injury or disease
  • Freedom to express normal behaviour
  • Freedom from fear and distress
Our farms must be committed to rear, handle, transport and slaughter under conditions of minimum stress, within minimal environmental impact and with full regard to animal welfare. 

We record welfare outcome measures on our UK chicken and turkey supply chains. This data is collected on all M&S Select animals and independently collated by FAI Farms (see below).


Labour standards
Our direct suppliers are responsible for ensuring every site supplying M&S, including farms, meet our minimum labour standards which are set out in our Global Sourcing Principles.

Treating employees fairly is the only way to do business and keeping them safe is the important priority of all. Unfortunately, health and safety statistics show that farming is one of the riskiest industry sectors.

Ethical requirements for Select Farms are set out in the M&S Select Farm Sourcing Standard for each species. We’ve developed supplemental guidance for help our farmers meet these requirements. 

Designed specifically for farms we’ve developed simple to use tools to help farmers:

  • Review the health and safety risks on their site and identify how to communicate them effectively to workers
  • Understand the steps they need to take to effectively screen new workers to ensure they have the right to work and are of the right age
  • Provide contracts to ensure farmers and their workers are clear on their contractual rights and responsibilities
  • Accurately record hours and provide payslips to workers


Supporting programmes that further our understanding and build capacity within our supply chain
Farming for the Future
We introduced Farming for the Future in 2010 as our programme of initiatives which champions sustainability, innovation and continual improvement. It exists so that we can deliver our commitment to source our raw materials for food products from the most sustainable sources possible.

Farming for the Future is about us helping the farms in our supply base meet our M&S Select Farm Sourcing Standards and address the challenges ahead by finding opportunities to improve efficiency, environmental performance and ethical practice. This will make their businesses more resilient and profitable, ensuring that they can continue to deliver quality and innovation for the long-term whilst reducing their impact on the world around them. In turn, this delivers security of supply for M&S. 

We have worked with our farms to identify the key sustainability hotspots that impact the poultry sector, which are:

  • Feed
  • Animal welfare
  • Energy consumption
  • Litter quality
  • Heating/ventilation
We are working to address these challenges through our poultry supply base who have been supported in making changes in their businesses to drive sustainability.


Plan A product attributes
We want every one of our products to have a Plan A attribute by 2020 – a characteristic or inherent quality or feature of a product which has a positive or lower environmental and/or social impact.

Our suppliers are required to progressively improve the sustainability credentials of our products. All should have at least one Plan A product attribute by 2020 and we have targets in place every year to increase this number. 

There would be a number of circumstances where poultry products would be awarded a Plan A product attribute, such as:

We report progress against our Plan A attribute target through our annual Plan A Report

Our current list of attributes for food and household products can be found in the document How We Define Plan A Product Attributes, which you can download on this page. Find out more about our approach to product sustainability.


Research and Innovation
We have invested in R&D and innovation for many years in order to improve livestock practices that benefit farmers and the environment. 

Our approach is to work collaboratively with our suppliers and farmers to establish the need and then align with the most relevant industry research partner.

Research and innovation is a key element of our Farming for the Future programme. We work closely with centres of excellence, such as universities, agricultural colleges and research institutes, to ensure our products and processes remain up to date and industry leading. 

Our current priority areas for research of relevance to poultry are:

  • Ongoing development and rollout of Welfare Outcome Measures
  • Development of Outcome Measures to understand environmental impact, including collaboration with Cool Farm Alliance
  • Optimum space allowances for chicken production
  • Environmental enrichment for chicken production
  • Optimal bedding substrates to reduce risk of footpad dermatitis in broiler chickens
  • Responsible use of animal medicines
  • Reduction of Campylobacter in broiler chickens on farm and at slaughter


Supporting programmes which enhance the lives of people and communities
Agricultural education
To help encourage young people into the agricultural industry, and to support the development of those already in it, we have set up an education programme. This was developed collaboratively with our suppliers and aims to equip individuals with the necessary skills, knowledge and experience they need at several stages of their agricultural careers.

We are working with colleges, supporting apprenticeships and offering bursaries, work placements and study scholarships too. So far over 200 young people have benefited from this investment in their future. For example, we are supporting a degree student at Harper Adams University College, with a scholarship in partnerships with Rabobank. This will see the student spend their year-out work placement with M&S working on projects with our agriculture or agronomy teams. 

We also provide opportunities for students to ‘walk the supply chain’ to enable them to better understand the issues and challenges around food production and retail. For example, in 2014 we sponsored a new category – Young Producer – at the Scottish National Premier Meat Exhibition together with processor, Scotbeef. As part of this event we offered all 36 entrants the opportunity to follow a carcass from producer to retailer. 

In 2013, we developed a unique executive education programme – the M&S Agricultural Leadership Programme – in association with Cranfield University School of Management. This five-day programme sees high potential young people learn about leadership, sustainability and supply chain management. So far the programme has had 55 delegates from across our supply base taking part and feedback has been excellent. Find out more about the ALP from one of its recent participants.


Performance summary
M&S Select Farm Assurance Audits
We have put appropriate assurance arrangements in place to check that our suppliers meet our requirements.

If a supplier fails to meet the standards we will work with them to make changes to improve performance. However, if our standards continue not to be met, they will be removed from our supply. Find out more about our approach to supplier management.

Our direct supplier is responsible for undertaking the M&S Select Farm Assurance audit to the full scope of our standards. During 2018/19, Lloyd's Register performed a number of shadow audits and spot checks to ensure consistency with our standards. Find out more about our approach to M&S Select Farm Assurance Audits.
Hatcheries and Feedmills
During 2018/19, approved hatcheries and feedmills were audited to our standards by Lloyd's Register

All poultry feed must be sourced from an M&S approved feedmill which are required to be audited each year. A total of 59 mills were audited during 2017/18, all but one met or exceeded our requirements. Eight sites were rated ‘Bronze’, 42 sites were rated ‘Silver’ and 8 achieved ‘Gold’ status.

One feedmill failed to meet our requirements which ultimately resulted in it being delisted and removed from our approved list of feedmills. 

All poultry must have originated from an M&S approved hatchery which are required to be audited each year. A total of 37 sites were audited during 2017/18, all of which met or exceeded our requirements. One size was rated 'Bronze', 14 sites were rated ‘Silver’ and 22 sites achieved ‘Gold’ status.
M&S Welfare Audits

During 2018/19, FSIG carried out Welfare Audits of the primary processors to ensure transport, lairage and slaughter all meet our requirements. Find out more about how our suppliers are performing.

Key Performance Measures

We're committed to reporting on our use of animal welfare and environmental outcome-indicators. In 2017, we began to report on a number of key measures below:

Chicken Supply

Measures 

Free Range / Organic

Fresh (OakhamTM)

Ingredient including frozen (UK and EU)

Number of animals

1,584,782

37,186,754

272,724,342

Proportion (%) of flocks grown to the following maximum stocking densities2





< 38 kg/m2(1 thin) 



95


<34 kg/m2(no thin) 


85

 5


<30 kg/m2(1 thin) 


 15



<27.5kg/m2(no thin) (Free Range)

49




<21.5kg/m2(no thin) (Organic)

51



Proportion (%) of flocks provided with any behavioural enrichment

100

100

95

Proportion (%) of flocks provided with the following enrichment3:





Natural light

100

100

98


Straw bales

100

100

97


Perching Platforms

100

20

45


Pecking objects

100

100

93

Maximum transport time (hrs) to factory across all flocks (including loading and unloading)

3.5

7.9

7.9

Average transport time (hrs) to factory across all flocks (including loading and unloading)

2.6

3.9

4.4

Average flock mortality during transport (% birds dead on arrival)

0.02

0.05

0.08

Proportion (%) of flocks pre-stunned prior to slaughter

100

100

100


1 Covers the 2017 calendar year period, i.e. January to December. Previous years data reported on a financial year basis, i.e. April to March

2 0.78% of broilers in M&S global supply (fresh and ingredient including frozen) reared at stocking densities at or below 30kg/m2. 13.7% of broiler chickens in M&S global supply (fresh and ingredient including frozen) reared at stocking densities at or below 34 kg/m2. Through our outcome measure collection programme we have collected data on broiler flocks grown within our supply chain within both 30kg/m2 thinned and 34kg/m2 non thinned systems.  The data we have to date shows that a majority of the outcome measures we collect in 34kg/m2 non thin systems are better or comparable to those within a 30kg/m2 system that include a thin.  The commercial farming trials we are currently undertaking as part of our commitment to the European Ask on broiler welfare will also provide us with further information on the effect of stocking density on outcome measures and what is best for our chickens.

3 During 2017/18, we focussed on improving standards in EU ingredient supply through increased enrichment and provision of straw bales and natural light.



Oakham 2018Free Range & Organic 2018

Outcome measureSupply result % Flocks meeting 2025 targetSupply result % Flocks meeting 2025 targetM&S 2025 Target for 95% flocks
LiveabilityTotal mortality, including culls (%)4.49317.5013.50
Total dead on arrival (%)0.05980.02990.01
DiseaseTotal PMI rejects / condemnations (%)1.1870.14970.50
Antimicrobial usage (mg/PCU)7.18n/a2.59n/aAdhere to M&S Policy
Antimicrobial usage of HCIP antimicrobials0.001000.00n/a0 mg/PCU


Source information: 2018 outcome measures relates to 36,237,212 birds delivered to factory (from 1,382 flocks/45 farms)

Duck Supply

Measures 

Total Supply (Fresh & Ingredient)

Number of animals

7,174,180

Proportion (%) of flocks grown to the following maximum stocking densities:



<25 kg/m2

-


<17 kg/m2

100

Proportion (%) of flocks provided with any behavioural enrichment

100

Proportion (%) of flocks provided with the following enrichment:



Natural light

100


Water troughs

100

Maximum transport time (hrs) to factory across all flocks

6

Average transport time (hrs) to factory across all flocks

3

Average flock mortality during transport (% birds dead on arrival) 

0.03

Proportion (%) of flocks pre-stunned prior to slaughter

100


1 Covers the 2017 calendar year period, i.e. January to December. Previous years data reported on a financial year basis, i.e. April to March

Turkey Supply

Measures

Total Supply (Fresh & Ingredient)

Number of animals

1,618,418

Proportion (%) of flocks grown to the following maximum stocking densities: 



OBT – 10

59


OBT

2


<27.5kg/m2

43

Proportion (%) of flocks that are beak-trimmed 

56

Proportion (%) of flocks provided with any behavioural enrichment 

100

Proportion (%) of flocks provided with the following enrichment: 



Natural light 

100


Straw bales 

100


Perching platform or ramp 

100


Pecking objects 

100

Maximum transport time (hrs) to factory across all flocks 

7.5

Average transport time (hrs) to factory across all flocks

6.0

Average flock mortality during transport (% birds dead on arrival) 

0.01

Proportion (%) of flocks pre-stunned prior to slaughter 

100


1 Covers the 2017 calendar year period, i.e. January to December. Previous years data reported on a financial year basis, i.e. April to March

2 From 2018, the minimum standard for out turkey production will be QBT -10. Stocking density as defined by the Quality British Turkey (QBT) Standard based on finished weight of the bird minus 10. Changes to year 3 reporting figures due to the inclusion of more suppliers and production systems within the report.

We aim to use this data to shape future production standards and drive a continual improvement culture across our farm supply base.




 Supply FRESH (Oakham) 2018 Supply FR/ORG 2018

Outcome measureSupply resultSupply result
LiveabilityTotal mortality first 7 days (%)3.170.46
Total mortality (placed flocks) (%)7.393.42
Total dead on arrival (%)0.070.03
DiseaseTotal PMI rejects / condemnations (%)0.140.38


Source information: 2018 outcome measures relates to 993,318 birds delivered to factory (from 220 flocks)

Working with others
Listening, learning, responding and working in partnership is an important part of how we do business.

We work closely with industry experts and scientists to develop our approach to sourcing. We have a long-term partnership with FAI Farms who provide animal welfare knowledge and direction and are responsible for managing our independent data collection and supply chain research on outcome measures. We also work closely with our suppliers to evolve our sourcing approach and standards.

We liaise regularly with centres of excellence in sustainability and engage regularly with leading NGOs, including the RSPCA, CIWF, Humane Slaughter Association, Levy Bodies and farming unions to ensure our approach and policies are current and meaningful.