Thinus Keeve

Retail Director

Thinus Keeve joined Marks & Spencer in June 2025. He serves as Retail Director, with accountability for the end-to-end performance of the store estate and executive oversight of ESG across the business.

He is a seasoned retail and commercial executive with over 20 years of global experience across FMCG, banking, and large-scale retail. He began his career at United Overseas Bank in Singapore and then SABMiller in South Africa, where he built a strong foundation in finance, marketing, and global supply chain.

At Coles Group, one of Australia’s largest retailers, Thinus held senior leadership roles spanning operations, commercial strategy, property, and sustainability. He also served as CEO and Managing Director of BWX Ltd, a publicly listed health and beauty company. Known for disciplined execution, inclusive leadership, and delivering transformation at scale, Thinus has launched new business ventures and led major turnarounds.

He holds three master’s degrees and is a graduate of the Stanford Executive Program.

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