Some years ago the USP's for Marks & Spencer were: 1. St. Michael merchandise 2. Over 99% of items made in the UK 3. The quality of Staff and Store presentation / upkeep. What is the USP today? (to me there does not appear to be one).

Our vision is to be the most trusted retailer, doing the right thing for customers, with quality products at the heart of everything we do. And we are unswerving in our commitment to trusted value, making sure we offer customers exceptional quality at the very best price.

Research undertaken over the past year has shown that we lead the market when it comes to customer perceptions of quality.