Why is the ladies department of Zara at Kensington High Street positively buzzing compared to M&S who are very quiet?

Member for

3 years 7 months
Submitted by njones on

It is essential that we have the right products in stores in order to create a buzz. At our full year results, we said we're making substantial changes in Clothing & Home to improve 'shape of buy', sizing, customer focus and style. We have to create that buzz in stores by giving customers what they want: good store environments, great service and great product and we are working on that.  As we get it right, we hope that customers come into stores and reappraise our brand.

It’s important to note that although Kensington High Street was quiet the day the shareholder visited, it is a great store, with a great team and does very well.

2019