The Board answered this question during the live AGM, which can be found at 1:31:51 of the recording.
We’re incredibly proud of our ‘Nothing Neutral About it’ campaign, and as UK’s market leader in bras and knickers, we’re responsible for helping all women feel great in our products.
Feedback highlighted we weren’t doing enough on colour. Our lingerie team – with help from our colleague Culture and Heritage network – undertook a review of our ranges. The global conversations around race and equality following the horrific death of George Floyd last year, spurred us to go harder and faster in creating a more inclusive neutral lingerie range – offering more colours, more sizes and more choice than ever before – so more women can complement or contrast their skin tone.
Offering better, more inclusive lingerie helps make us more relevant, more often, to more people.
2021