Why is the Twiggy collection only available online, especially as it targets the more mature female who does not necessarily have internet access?

The Twiggy Collection is available to all of our customers online.  The older customers are very digitally savvy, and a very large percentage of our online customers are in the older category.  Equally, in store, we have well over 2,000 iPads – so that customers in store can also order for delivery the next day.  Although it is not in store, everybody who wants to get the Twiggy range can get it, either delivered in store or to their home.