This question was answered by the directors in the live AGM broadcast and can be found at 1:10:24 of the recording.
Core to our transformation is being more relevant, more often to our customers and that means delivering stylish great value product with broad appeal.
If we get our product right it can hit a sweet spot – perfectly fitting jeans are worn and loved by people of all ages, and we are focused on these big hero categories.
Our new Head of Product Operations, Technology and Plan A is leading work on function excellence and strategic direction in technology, to help ensure we deliver consistently good quality and well-made garments.
On delivering more relevant ranges – such as our active brand Goodmove – we sold 1.6m Goodmove items in 20/21 and no.1 in market for full price women’s activewear.
2021