- Ted Baker, Superdry, Lyle & Scott and Musto join ‘Brands at M&S’ this month
- The online platform continues to grow at pace, with M&S expanding menswear category to offer more reasons for customers to shop
- Last week, M&S Clothing & Home reported sales growth of 14.0% in the first half of the year with sales of third-party brands more than doubling to £70m
Today [Monday 21 November], Marks & Spencer announced it has welcomed Ted Baker, Superdry, Lyle & Scott and Musto to its ‘Brands at M&S’ platform as the retailer continues to bolster its menswear offer.
The introduction of these latest third-party brand partners will see the addition of more than 250 menswear products to M&S.com – including stylish casualwear, outerwear, and accessories – bringing the total number of menswear partners within Brands at M&S to seventeen, which already includes Ben Sherman, Farah and Jack & Jones.
The branded clothing market within menswear is worth an estimated £4bn globally*; with those who shop the category holding the strongest affinity towards brands (branded product within menswear has a 42% share of the global market, in comparison to 20% in womenswear).
In the last 12 months, 7% of core menswear customers have shopped Brands at M&S - reflecting a clear growth opportunity as the retailer looks to attract more male customers to the platform. With three in five Brands at M&S customers also shopping its core menswear offer, the third-party brand partners will continue to complement the menswear offer as it focuses on strengthening its offer, growing market share and continuing to build its menswear style perceptions – which have increased +7 points* year on year.
The latest additions to the platform follow the ‘standout performance’ reported in Clothing & Home with total sales growth of 14% in the first half of the year. The core clothing offer is now complemented by over 50 carefully curated brand partners across womenswear and menswear, with sales more than doubled to £70m. In the last 12 months, 11.5m customers shopped the platform, and Brands at M&S represents 4.1% of total Clothing & Home sales.
Richard Price, Managing Director of Clothing & Home at M&S said: “Brands at M&S has continued to grow at pace and the response has been incredible. - two thirds of our customers are now more likely to shop with us because of our branded offer. By welcoming four aspirational menswear brands, we’re able to engage with both new and existing customers and showcase the style credentials in our core menswear offer, as we continue to appeal to today’s customer.”
Brands at M&S is just one example of how M&S is repositioning for growth to become more relevant, more often – offering M&S’ 22m customers more reasons to shop. The platform offers customers access to a carefully selected group of brands and all of the advantages of shopping with M&S, from free next day Click & Collect in over 700 locations to our Sparks loyalty programme.
ENDS
*Source: YouGov Clothing BU Perception Survey, July 2022
**Source: Kantar
Notes to editors:
For further information please contact the M&S Corporate PR team on [email protected] or call 020 8718 1919.
Brands at M&S Timeline:
- September 2020 – The first Clothing brand went live on M&S.com – Nobody’s Child
- January 2021 – M&S purchased its first brand – Jaeger – for £6m, (Jaeger then relaunched under the leadership of Fiona Lambert in October 2021)
- March 2021 – ‘Brands at M&S’ officially launched introducing several clothing brands including Seasalt, Sloggi and Sosandar
- November 2021 – M&S purchased a minority stake of the eco-conscious fashion brand, Nobody’s Child
- March 2022 – M&S invested in The Sports Edit
2022 Corporate