• Latest data from the NHS shows 24% of men with prostate cancer across the North West are diagnosed when it’s too late for a cure
• Prostate cancer is now England’s most common cancer, yet it is the only major cancer without a screening programme
• As the UK market leader in men’s underwear and with 32m customers, M&S is teaming up with Olympic champion Sir Chris Hoy and Prostate Cancer UK to encourage more men to check their risk of prostate cancer
• From today until the end of March, £4 from every pack of all M&S Autograph men’s underwear will also be donated to Prostate Cancer UK*, with QR codes driving nationwide conversation also being rolled out to all North West Clothing & Home stores
Marks & Spencer is teaming up with Olympic champion Sir Chris Hoy and Prostate Cancer UK to encourage men to take ‘a brief check’ for prostate cancer.
The initiative comes as latest data from the NHS shows 4,851 men in the North West are diagnosed with Prostate cancer each year, with 24% of those diagnosed once it’s too late.
One in eight men will get prostate cancer and the condition affects millions of lives. M&S is calling on not only men to check their risk but the women in their lives to play a role in the conversation.
M&S and Sir Chris Hoy will be encouraging men across the nation to use Prostate Cancer UK’s online risk checker – a quick and simple tool that enables men to find out their risk and what they can do about it. More than three million men have taken the Risk Checker since it launched in 2022, leading to thousands more men getting early, life-changing diagnosis.
At the end of January, Prostate Cancer UK revealed that prostate cancer is now England’s most common form of cancer, with cases rising by a quarter between 2019 and 2023.
As the UK’s largest retailer, M&S will harness the platform of its stores, website and social channels to drive a nationwide conversation about prostate cancer. This includes QR codes being rolled out in fitting rooms to all Clothing & Home stores across the North West, including M&S Manchester Market Street and M&S Blackpool. The retailer will also be donating £4 per pack for all men’s Autograph underwear (excluding vests and socks) to Prostate Cancer UK until the end of March, to coincide with Prostate Cancer Awareness Month, further supporting the charity’s lifechanging work.
Olympic Champion Sir Chris Hoy was diagnosed with stage four prostate cancer in September 2023, without any symptoms. In the two months following Sir Chris going public about his diagnosis, 286,000 people used Prostate Cancer UK’s Risk Checker – 38,000 of whom had a family history of the disease, like Sir Chris.
Sir Chris Hoy commented: “When M&S approached me, this campaign felt like a no brainer, I really believe that together, we can make a difference. It’s amazing to know that we’re going to raise vital funds for groundbreaking research into prostate cancer – but on top of that, we have the platform and opportunity to break the stigma and talk about it.
“As men, we know we can be pretty poor at putting our health to the top of our priorities and are reluctant to talk about it, but prostate cancer often has no symptoms. Therefore, one simple check, really can save lives. So, my ask to everyone is to spark a conversation and check, mate.”
Mitch Hughes, Menswear Director, Clothing & Home at M&S commented: “When Sir Chris Hoy was diagnosed with prostate cancer, it brought the condition front of mind for a lot of us and made men like me question, how would I know if I’m at risk? As the market leader in men’s underwear, we felt we had the opportunity to support his inspiring message. We’re very proud of our long-standing partnership with Breast Cancer Now and the impact we have made supporting women to check for signs of breast cancer, but there is more we can do to support men to check their risk of prostate cancer.
“That’s why, I’m really proud that we have teamed up with Britain’s most decorated Olympian and Prostate Cancer UK, to spark a nationwide conversation and help more men check their risk – just as we launch our first men’s underwear campaign in over ten years.”
Laura Kerby, Chief Executive of Prostate Cancer UK, said: "When Sir Chris Hoy went public with his prostate diagnosis last year, he made a huge positive impact for men everywhere. In the couple of months following Sir Chris's announcement, 286,000 people used our 30-second online Risk Checker. His bravery has inspired so many men to take action about their prostate cancer risk, and he has undoubtedly saved lives.
"Prostate cancer doesn't give you signs or symptoms in its earlier stages when it's more treatable, so awareness is everything. That's why we're so excited to launch our partnership with Marks & Spencer, which will help us reach thousands of men on high streets up and down the UK, as well as raising vital funds for research projects like our landmark TRANSFORM screening trial.”
1 in 8 men will get prostate cancer, and it's now the most common cancer in England. But the earlier you find it the easier it is to treat. To check your risk, visit Prostate Cancer UK here. If you are at risk, the first test for prostate cancer is a simple PSA blood test, and you have the right to get one for free from your GP. If you're concerned about prostate cancer, you can talk with Specialist Nurses on 0800 074 8383 or via the Prostate Cancer UK website.
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For further information, please contact:
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Notes to editors
*£4 of the sales price of the Autograph underwear pack* will be paid to Prostate Cancer Trading Limited (registered company number 06157784) which gives all its taxable profits to Prostate Cancer UK, a registered charity in England & Wales (number 1005541) and Scotland (number SC039332) and operating in Northern Ireland. excluding Autograph MerinotecTM and vests.
In the Republic of Ireland, €5 will be donated to Prostate Cancer charity, Marie Keating.
About prostate cancer
• Prostate cancer is the most common cancer in men.
• More than 52,000 men are diagnosed with prostate cancer every year on average – that's 143 men every day.
• 1 in 4 Black men will get prostate cancer, that’s double the risk of other men. If you’re Black, your risk also increases if your dad or brother had it, or you’re over 45.
• Health inequalities across the UK mean Black men have higher rates of later stage prostate cancer diagnosis (stage 3 or stage 4) than any other ethnic group, putting them at greater danger of dying from this curable disease.
• Every 45 minutes one man dies from prostate cancer – that's more than 12,000 men every year.
• The earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life.
• Many men with early-stage prostate cancer don't have or notice any symptoms, so it's always best to know your risk, and what you can do about it, and not wait for symptoms.
• To help men check their risk in 30 seconds, Prostate Cancer UK have an online risk checker available here: prostatecanceruk.org/risk-checker
Anyone with concerns about prostate cancer can:
• Contact Prostate Cancer UK's Specialist Nurses in confidence on 0800 074 8383, or via email, webchat or WhatsApp at prostatecanceruk.org/nurses
• Access online and printed health information at prostatecanceruk.org/information
• Speak to trained volunteers with experience of prostate cancer at prostatecanceruk.org/one-to-one