M&S’ Sparks loyalty scheme to roll out across India and 25 targeted online markets
- Sparks today more than doubled to over 16m customers since UK reset as digital first scheme in 2020
Marks & Spencer has today announced the global roll out of its Sparks loyalty scheme. Launching across India and 25 targeted online markets including the USA and Australia, the expansion introduces Sparks to millions of M&S customers worldwide.
Every international customer signed up will experience the core central Sparks offer, with a personalised programme of offers and rewards. Customers shopping in M&S’ 94 stores across India will also have the chance to instantly win their shopping for free. As in the UK and Republic of Ireland (ROI), Sparks will continue to be driven as a digital first experience, with customers able to purchase and be rewarded through the scheme across a selection of international flagship websites, as well as on the M&S app in India.
Katie Bickerstaffe, Co-Chief Executive said: “Over the last 18 months we’ve got on with job of building and expanding the global reach of M&S. But to become a truly global brand we need to make shopping at M&S rewarding no matter where you shop. The reset of Sparks in the UK in 2020 delivered a step-change, and we’re now taking those lessons into international markets, so that we can better understand and serve our global customer base.”
As well as launching in India, the Sparks roll out will take place across 25 M&S international flagship websites serving target markets. M&S has custom built its international online Sparks platform to be scalable across multiple different markets, offering a fast and rewarding experience, as well as enabling M&S to better understand its growing international customer base.
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Notes to editors
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M&S outlined at its recent Investor Day, its substantial growth ambitions to build M&S into a truly global brand
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The international roll out of Sparks follows last year’s expansion of M&S' international flagship websites to over 100 markets
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M&S also recently launched Sparks Pay, its regulated digital credit account for UK customers and example of the expanding services Sparks offers
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25 international flagship websites: Australia, United States, Spain, Netherlands, Canada, Germany, Israel, New Zealand, Belgium, Switzerland, Italy, France, Portugal, Sweden, Poland, Austria, Denmark, Hungary, Norway, Japan, Brunei, Luxembourg, Albania, Mexico, Serbia