M&S reaffirms commitment to trusted value with new Clothing & Home campaign

[Wednesday 10th January 2023] M&S is reaffirming its commitment to trusted value with ‘Value You Can Trust’ – an all-channel Clothing & Home campaign launching tomorrow [Thursday 12th January].

As the UK’s biggest clothing retailer, serving over 22 million customers everyday essentials from sleepwear, schoolwear and lingerie to wardrobe staples like denim and knitwear, the campaign spotlights M&S’ sharp first price strategy, product innovation and no compromise approach to quality and sourcing standards on some of its best-selling lines, as well as amplifying different ways the product can be worn, to inspire customers to get more uses out of a single piece.

From pyjamas with M&S StayNew™ technology for £15, a teddy fleece double-bedding set for £29.50 to Thermowarmth™ quilted jackets from £35, £17.50 hoodies and from £12 denim jeans made with responsibly sourced cotton. The creative features fun, stylised shots of models in dynamic poses wearing product from across key categories, spanning jersey and knitwear to underwear, sleepwear, home and more - set against colourful gradients – alongside the product’s price versatility and quality benefit.

Richard Price, Managing Director – Clothing & Home, said; “Now more than ever, customers want to make every penny count and when it comes to clothing and homeware, making every penny count is more than just the product’s price – they also want confidence that it is made well and made to last and offers great versatility. Value You Can Trust is about showcasing what we’ve always done best – it’s an honest campaign that puts value, and our values as a retailer, front and centre, at a time when it really matters to our customers.”

The four-week campaign will be supported by window display takeovers, through stores with POS, M&S.com homepage takeovers and across digital and M&S’ own social and email channels. There will also be a two-week media activation across press and digital from 13th January. Value messaging will continue beyond the initial campaign period through in-store point of sale to ensure M&S’ trusted value proposition is always visible to customers.

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