- Bi-monthly magazine featuring 45 exclusive and delicious recipes will be available in all M&S owned stores across the UK from Saturday
- Sparks members will be able to get glossy magazine free by scanning loyalty card at checkout
- First Spring Feasts edition features expert wine tips from Fred Sirieix, recipes from chef Chris Baber and Easter faves interview with M&S ambassador and comedian Tom Allen
M&S is launching a new bi-monthly Food magazine designed to provide the ultimate recipe and product inspiration at great value for its 30 million customers across the UK.
Perfect for easy mid-week meals and laid-back weekend feasts, the 72-page magazine will be on sale for £2 from tomorrow, available in-store. The retailer’s 15m+ Sparks customers will be able to get the magazine free by scanning their Sparks card at checkout.
The first issue, Spring Feasts, focuses on the best seasonal spring produce sourced from British growers, with 45 delicious recipes. From the seasonal creamy Orzo with slow-cooked courgettes and asparagus to a guaranteed family favourite of Japanese-style Chicken Katsu curry from chef Chris Baber’s new book.
The launch is part of M&S’ commitment to deliver trusted value to customers and the magazine will feature a regular budget-friendly feature centred around its Remarksable Value range.
Readers will get an insight into M&S ambassador and comedian Tom Allen’s Easter faves and kitchen fails while fellow ambassador, wine expert and TV Star Fred Sirieix shares his top rosé selections, the start of a regular segment in the magazine.
There’ll also be twists on the classic Sunday roast with chicken, lamb and sausages, decadent baking recipes using M&S’ new single-origin chocolate and homeware inspiration and styling tips.
Replacing M&S’ existing quarterly Fresh magazine, the larger, more regular Food magazine will offer another benefit to Sparks customers. Customers can sign up to Sparks by downloading the M&S app on their smartphone or signing up via the M&S website, where they’ll have access to personalised offers and the chance to win their shopping for free.
The magazine is edited by M&S Food editor Heather Taylor and art direction is by Helen Richardson, working alongside a team of industry-leading photographers and food stylists.
M&S Food Marketing Director, Sharry Cramond, said:
“Our new magazine is all about bringing more of the M&S magic direct to our customer’s homes at great value. Our recipes are designed to be relevant for everyone, with budget-friendly meal inspiration, the best seasonal spreads and indulgent weekend treats. Combined with celebrity interviews and expert tips from our ambassadors, we’re excited to launch the magazine across our Foodhalls.
"The launch of the magazine is also another great reason for customers to sign up to our Sparks loyalty scheme, benefitting from personalised offers, relevant treats and helping us to support local communities and good causes.”
ENDS
2022 Food