This month, M&S Food launched its first ever brain health range and the results speak for themselves. The growth of the Brain Food brand has continued throughout the month surpassing expectations with some stand out results:
• The Brain Food Super Seeded Nut Butter (340g, £2.65) has sold more than 30,000 jars – one week it was the second biggest seller in the category, only behind squeezy honey!
• The Brain Food Super Seeded Granola (400g, £3.50) has become one of the top five cereal lines sold in the Foodhall, with almost 35,000 boxes sold to date
• Customers have picked up the Brain Food Super Smoothie (350ml, £2.50) more than 46,000 times, making it the best performing super smoothie
• But the real customer favourite is the Brain Food Brain Ball (40g, £1.50) which has sold over 115,000 times – performing ahead of forecast – it now sells more volume each day than any M&S sandwich.
After the first ever January Inside M&S episode aired on ITV on 14th January, the Brain Ball appeared in the top 10 of all products sold in the Foodhall, by volume – outselling every other Food On The Move product, including bottles of water.
Brain health is a vital aspect of our daily functioning and lives, and with six in 10 (59%) British adults saying brain health is as important as physical fitness but only a quarter (26%) actively supporting their brain health, there’s a clear space to provide easy ways to help customers support their brain health. Featuring six key brain health supporting nutrients that many of us lack in our diets, M&S’ Brain Food range makes it easier for customers to include these nutrients in their diets.
Beyond the Brain Food brand, M&S Food has also made some changes to core products to help customers better support their brain health, including increasing the amount of Omega-3 in eggs and salmon. One fillet of newly launched Caledonian Gold salmon contains your entire weekly requirement of Omega-3. This is achieved through small changes to enhance the Omega-3 content of the fishes’ diet, such as adding oil made from algae and using trimmings from Scottish oily fish produced for M&S (also helping to reduce waste). Like all M&S farmed salmon, Caledonian Gold is 100% Scottish.
M&S has also upped the Omega-3 content of its eggs, which are exclusively British. Now M&S standard Free-Range eggs* are richer in Omega-3, containing 75% more than a normal egg. This is achieved through changes to the diet of the laying hens by adding natural sources of Omega-3 such as oil made from algae.
Always at the forefront of nutrition trends, M&S has become the home of health on the high street. The retailer is the number one rated for health by consumers**, as they trust the brand to deliver high quality, great tasting, healthier food options.
Kathryn Turner, Product Development Director at M&S Food, commented: “Innovation is part of our DNA and the launch of the new Brain Food range was really led by health trends and customer insight. Innovative and tasty, these products help our customers make simple swaps and easily get the nutrients they need each week. The results show that our customers are as excited about eating to support their Brain Health as we are”
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For further information, please contact:
M&S Corporate Press Office: +44 (0)20 8718 1919 [email protected]
*Not including Organic or Speciality
**YouGov Health Perceptions – ongoing tracking, latest data 29th Dec 24 – 25th Jan 25