- More than 100 customer favourites will be price locked until the end of January 2023 alongside price benchmarked Remarksable Value staples
- M&S introduces a new £10 Steak Night Dine In for two, offering customers restaurant quality food at a fraction of the price
- New Family Matters Index shows 62% of UK adults have scaled back spending on eating out in the last six months – with 82% of those cooking meals from home instead
From today, M&S Food is locking the prices of over 100 customer favourites until the end of January, including: Select Farms Easy Peeler satsumas (900g - £2); chunky vegetable soup (400g - £1); apple and blackcurrant squash (750ml - £1); Aluminium foil (20m - £3) and Melton Mowbray Pork Pie (145g - £1.50).
The new price lock sits alongside the retailer’s existing Remarksable Value range of over 100 everyday staples at great prices, without compromising on quality and sourcing standards – and all price benchmarked against key competitors.
Remarksable products include: Super soft Wholemeal bread (800g – 80p); Select Farms white potatoes (2kg – 90p); Oakham Gold British chicken drumsticks (600g - £1.35); Homestyle frozen chips (1kg - £1.70); and Rich Tea biscuits (300g – 50p).
Price Lock and Remarksable are part of M&S’ commitment to provide trusted value for its 30m customers across the UK. It comes as M&S’ latest Family Matters Index, based on interviews with over 5,000 UK adults, reveals 61% of people believe value is the single most important factor when deciding where to shop, above convenience, and up 2% from the last index in July.
Stuart Machin, Chief Executive at M&S, said: “M&S has never been premium. Whether it was our founders' "don’t ask the price, it’s a penny" slogan or today’s Remarksable Value commitment, M&S has always been about delivering the best possible quality at the best possible price for our customers. For nearly 140 years customers have turned to us for our trusted value and we never take that trust for granted. That’s why we have invested again today to keep that value promise; giving them confidence that prices are locked on many of their favourite products and providing restaurant quality food at home with new innovations such as Steak Night Dine In."
New innovation in iconic Dine In deal offer
Known as the ‘Home of Dine In’, the retailer has sold more than 200 million Dine In meals since launching the offer in 2008, when value was front of mind for families.
M&S Dine In offers restaurant-quality food for a fraction of the price and from today, the retailer is launching a brand new £10 Steak & Chips Dine In deal for two that includes a twin pack of M&S 21-day matured steaks alongside the choice of a side and sauce.
Earlier this year, M&S announced a new always-on Family Dine In deal for four, with a regularly changing menu of global-inspired cuisines, such as the Mexican-inspired Tex Mex Dine In.
Research from Kantar (Out of home data 2022) shows that the average spend for a family in a restaurant is £53.71 while M&S’ Family Dine In deal costs £15 – offering a total saving of £38.
The Family Matters Index shows that in the last six months, 62% of UK adults have either stopped or reduced spending on eating out and 59% have cut back on takeaways.
Other value initiatives to support customers include:
- Fresh Market, Baker’s and Flower Shop specials - which offer customers a rotating menu of great value options across its stores.
- Expanded Bigger Pack Better Value choices for customers that offer great value for quality, delicious food, including: Italian spaghetti (1kg - £1.65); Fairtrade teabags (160 - £2); and British medium cheddar (750g - £5.25).
- Tom Kerridge partnership - to help families enjoy delicious, family meals at home. Remarksable Value recipes, including one-pan bacon, tomato and broccoli pasta, are designed around all taste, less waste, helping to reduce food waste and save money.
- Sparks - helping customers to make the most of M&S with personalised offers and new ‘Ways to Save” with M&S emails.
ENDS
About the M&S Family Matters Index
The M&S Family Matters Index is published each quarter, tracking what family means, why family matters and what matters to families today.
Yonder interviewed 5,080 adults online between 23rd & 30th September 2022. Interviews were conducted across the UK and data weighted to be representative of the whole population. Data accurate to a margin of error of +/- 1.4% at 95% confidence. Analysis of demographic sub-groups is based on a minimum sub-sample of 100.
Yonder is a founder member of the British Polling Council and follows its rules.
Notes to editors:
For further images or spokespeople please email the Corporate PR team on [email protected] or call 020 8718 1919.
2022 Food