- Over 200 M&S Food products cut in price by an average of 11% from DNA traceable British beef mince to responsibly sourced tuna steaks to hundreds of cupboard essentials
- Price cuts made with no compromise to quality, taste, and welfare standards customers expect from M&S
- Part of M&S Food’s trusted value promise to deliver the best possible quality at the best possible price
- Price cuts come as 50% of shoppers start preparing for Christmas and M&S’ Christmas food to order sales up 22% compared to this time last year
M&S Food is cutting the prices of over 200 products as part of its promise to deliver trusted value for its 30 million customers.
M&S has cut prices by an average of 11% including DNA traceable British beef mince (£4.25), responsibly sourced tuna steaks (£5.50), and over 15 soups such as Chunky Vegetable (£1.10), as customers get Autumn ready. Cupboard essentials including Basmati Rice (500g - £1.05) and Red Kidney Beans (60p) are also down in price.
Alex Freudmann, Managing Director at M&S Food: “I believe the quality of M&S Food can’t be matched. We use only the best ingredients and always aim to make the most delicious food. We’re proud to sell the widest range of RSPCA Assured products and be the number one retailer for animal welfare.
“But while we continue to deliver industry leading quality, it’s important we don’t lose sight of what’s also important for our customers this autumn – value. That’s why we’re passing on savings to customers and cutting prices once again as part of our trusted value promise. So customers can be confident that whenever they shop with M&S they’ll be getting the best possible food for the best possible price.”
|
Product |
Previous Price |
New Price |
% reduced |
|
Two Responsibly Sourced M&S Tuna Steaks |
£6.50 |
£5.50 |
15% |
|
Red Leicester |
£3.50 |
£3.25 |
7% |
|
DNA Traceable British Beef Mince |
£5.00 |
£4.25 |
15% |
|
Chunky Vegetable Soup |
£1.20 |
£1.10 |
8% |
|
Cherry Tomatoes |
£1.40 |
£1.00 |
28% |
|
Spring Onions |
85p |
75p |
11% |
|
Baking Potatoes (pack of four) |
£1.90 |
£1.80 |
5% |
|
Basmati Rice (500g) |
£1.35 |
£1.05 |
22% |
|
Red Kidney Beans |
80p |
60p |
25% |
|
12 Yorkshire Puddings |
£1.70 |
£1.40 |
17% |
M&S Food’s recent price investments include in June when the retailer announced it would be cutting the prices of 75 products, and most recently at the start of September it extended its Price Lock on over 140 customer favourites until after Christmas to provide families with certainty in the run up to the festive season, including on products such as Homestyle frozen chips 1KG (£2.50), Braeburn Apples Pack of six (£1.70), Select Farm Easy Peelers (£2.00), and the price lock bestseller, Chickpeas (60p).
In addition M&S continually passes on savings to customers as part of its Remarksable Value range of everyday staples available in-store and online via Ocado. Launched in 2019, each product is benchmarked against key competitors.
Customers looking to get ahead on Christmas planning
The price investment comes as increasing numbers of M&S customers are looking to get ahead with Christmas plans this year. Almost 50% of shoppers have started preparing for Christmas and M&S’ Christmas food to order sales are up 22% compared to this time last year with products like the Honey Roasted Parsnips proving a huge hit.
To coincide with this M&S is launching its Christmas Gift Shop tomorrow across stores (Thursday 12 October) comprising gift and stocking filler ideas across Beauty, Home, PJs, Food, Decorations, Card & Wrap, as well as seasonal edits from Cosy, Kids, William Morris, and Fired Earth.
As part of its trusted value promise to offer value to customers at a time when it matters most, the majority of lines are like for like on price from last year, with 70% of this year’s Gift Shop range under £20 and 30% is £10 or less.
ENDS
For further information please email the Corporate PR team on [email protected] or call 020 8718 1919.
2023 Food