- M&S reaches £2m fundraising milestone ahead of this year’s Hello Yellow campaign
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Hello Yellow marks World Mental Health Day on 10th October, encourages wearing yellow to support young people’s mental health
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M&S x YoungMinds ambassador Rochelle Humes launches Buddy Bench giveaway for schools signing up to take part in Hello Yellow
Thanks to incredible support from colleagues and customers, the M&S and YoungMinds partnership has already raised over £2million to support young people's mental health.
The partnership was launched last year and aims to raise £5million over the next three years. This will enable YoungMinds to double its reach to support seven million young people and the adults in their lives through easy to access online resources and its dedicated Parent’s Helpline.
With five pupils in every classroom saying that they are having difficulty coping, M&S and YoungMinds are calling on everyone to stand together in a coalition of the hopeful in support of young people’s mental health this October.
Now M&S and YoungMinds are going even bigger with ambitious plans for Hello Yellow, which marks World Mental Health Day on 10th of October. Every year for Hello Yellow, YoungMinds calls on teachers, pupils, parents and colleagues to wear yellow on the day, to show young people that they are not alone with their mental health. This year, with M&S’ support, the charity is looking to expand the reach of the campaign with more schools taking part so more children can participate. Schools that sign up will receive free resources to support young people’s mental health, including a video in partnership with The Doodle Boy encouraging young people to doodle what makes them happy.
A new initiative, spearheaded by M&S x YoungMinds ambassador and mum, Rochelle Hulmes is rewarding schools signing up for Hello Yellow with free 'Buddy Benches'. One hundred benches are up for grabs, to provide kids with an easy way to signal a need for friendship and support. Each buddy bench is made from 95kg of recycled plastic, collected in M&S stores across the country. Schools can sign up for Hello Yellow here: Hello Yellow | World Mental Health Day | YoungMinds
To celebrate M&S is also launching a brand new ‘Hello Yellow’ kidswear collection in collaboration with YoungMinds and The Doodle Boy. This special collection, which includes yellow hoodies, t-shirts, socks, beanie hats, wristbands and stress balls, encourages customers to ‘wear it loud, wear it proud’. All profits from the collection will be donated to YoungMinds. Till donations at M&S stores and online, as well as in-store and digital marketing to customers went live on 26th September running for two weeks to raise even more funds to support young people’s mental health.