Marks & Spencer Expands Partnership With Zalando To Scale Online Business In Europe

• From early next year, Zalando’s B2B logistics solution, ZEOS will supply M&S’ entire online direct-to-consumer business in continental Europe
• M&S first partnered with Zalando in 2022 to fulfil orders through three marketplace partners in Europe; Zalando, About You and Amazon
• In the last quarter, M&S has seen rapid growth online, Zalando sales +131% vs LY.

Marks & Spencer has signed a partnership agreement with ZEOS, the B2B unit of Zalando, to fulfil its entire online direct-to-consumer orders in continental Europe covering 21 markets.

M&S first partnered with Zalando Fulfilment Solutions (ZFS) in 2022 for its marketplace business in Europe, for orders placed directly through Zalando, About You and Amazon. In the last quarter, M&S has seen rapid growth online, with Zalando sales +131% vs LY. 

The new agreement will enable M&S to take advantage of ZEOS’ inventory efficiency, creating one single stock pool as well as an advanced order management system for Fashion, Home & Beauty products sold in Europe from early next year. 

By optimising ZEOS’ local fulfilment network, the customer shopping experience online will also be elevated with faster delivery and returns processes; cutting delivery times by up to 2-3 days.

The ambition for M&S’s International business is to build a global omnichannel business, utilising the expertise and infrastructure of strategic partners, through simple, scalable operating models, which are capital light. ZEOS’ operational infrastructure will support M&S’ online growth, delivering an expected sales uplift of up to 30%, whilst also reducing logistics cost by up to half, and improving operating margins. 

Mark Lemming, Managing Director of International at M&S, commented: “Having reset the International business to reshape M&S for global growth, we’re focusing on bigger, better partnerships, which enable us to bring the best of M&S to the world. Our partnership with Zalando supported us as we begun to scale our online growth over the last three years and now we’re taking the next step, leveraging ZEOS’ operational infrastructure to scale our online business in Europe further. This is a key strategic market where our trusted brand and stylish Fashion, Home & Beauty offer resonates with customers.”

Last year, M&S reset priorities for its international business to provide stronger foundations for long-term growth. 

- ENDS –

For further information, please contact: 
M&S Corporate Press Office:    +44 (0)20 8718 1919 [email protected] 

About ZEOS

ZEOS is part of Zalando SE, leveraging the company’s infrastructure, technology, and expertise to build an operating system for fashion & lifestyle. Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place, for e-commerce transactions on and off Zalando. ZEOS builds on Zalando’s technology and infrastructure, comprising a pan-European network of 12 logistics centres, around 20 returns centres and more than 40 local transport service providers.