Meath-based chocolate factory, Lir Chocolates, is part of the cast of suppliers featured in the upcoming ‘Inside M&S’ Christmas documentary, airing on ITV in the UK on 18th December 2024. The documentary will showcase Lir’s partnership with M&S and their joint creation of the enchanting Magical Snowing Forest, set to delight customers this Christmas.
Lir Chocolates, a longstanding Irish chocolatier, has been a valued partner of M&S since 2006. Its great quality, delicious chocolates are available in M&S stores across the UK and Ireland, including other festive favourites such as The Happy Christmas Selection and Collection Winter Sky Chocolates.
The Magical Snowing Forest is a stunning snow globe filled with luxurious Lir truffles. With a simple flick of a switch, the forest comes alive with a blizzard of snow, creating a magical winter wonderland. The product is available in more than 500 stores across the Ireland and the UK.
M&S Country Director for Ireland and Northern Ireland, Eddie Murphy, said: "At M&S, we’re always striving to delight our customers with innovative and exciting products. Our partnership with Lir Chocolates has created a world-first product, the Magical Snowing Forest and we're excited to share this special festive treat.”
The ITV Inside M&S Christmas special will offer a unique glimpse into the creation of this extraordinary product and the dedication of the teams at M&S and Lir.
Mary O’Rourke, Director of New Product Development, who features in the documentary, said: "We're delighted to partner with M&S on this exciting and innovative project and to be featured in the Inside M&S documentary. Together, we've created a first to market product that captures the spirit of Christmas, and we can't wait for you to see how it was made this December."
ENDS
2024 Food Corporate