Made well and made to last: M&S helping its customers build a timeless wardrobe with launch of M&S Icons

• Meet the Icons: a curated edit of wear-forever foundations for the ultimate capsule wardrobe

(Thursday 23rd March 2023) M&S is helping its customers build a timeless wardrobe by getting behind its range of elevated staples with the launch of M&S Icons.

M&S Icons is a curated edit of timeless pieces across womenswear and menswear that form the foundations of any capsule wardrobe. Each piece has been carefully selected for its versatility and timeless style – and can either be worn as separates, or used to anchor the season’s emerging colours, shapes, or fabrics.

In womenswear, pieces include The Timeless Trench, The Autograph Blazer, The Wide-leg Jeans, The Autograph Tee, The Classic Bomber, and The Leather Trainers. In menswear, customers will find The Preppy Shirt, The Autograph Tee, The Waffle Knit, The Go-To Blazer and the Classic Jean.

Across a smart colour palette of navy, camel, and white and using premium fabrics including responsibly sourced cotton, silk and pure wool mixes, each piece has an elevated feel which can be relied upon season after season.

Richard Price, Managing Director for Clothing & Home, said: “Now more than ever, our customers want clothes that are going to work hard for them and give them great cost per wear. Made well and made to last has long been part of our trusted value DNA and through M&S Icons, we’re showing up with confidence and getting behind the quality and timeless style of our clothing that we know our customers will want to wear time and time again.”

The M&S Icons edit will be available to shop throughout the year with pieces starting from £20. The launch will be supported in-store and online and through CRM, organic social and PR.