- Local artisan butter producers Natalie and Simon Clapp of Brue Valley, star in M&S Farm to Foodhall advertising campaign
- Farm to Foodhall showcases the lengths M&S' farmers and suppliers go to, to deliver the best possible products for the retailer
- Brue Valley celebrating supplying M&S for 40 years this year
Natalie and Simon Clapp of Brue Valley are set to star in M&S’ latest Farm to Foodhall campaign advert, on screens from this week.
Based in Glastonbury, Brue Valley Farm is a fifth-generation family-run business which has been working with M&S for 40 years.
Originally known for its cider production, in the 1950s the farm turned its expertise to dairy and is behind M&S’ small-batch Collection butters – made exclusively for M&S – which hit shelves last year and were an instant hit with customers.
The advert sees superstar chef Tom Kerridge sample the three M&S Collection flavours currently available in selected stores and online via Ocado; Garlic & Herb, Parmigiano & Truffle as well as the brand-new Cowboy flavour – a spicy and smoky butter made with smoked paprika, chipotle chilli flakes and cayenne powder, perfect on burgers, prawns or grilled sweetcorn.
M&S’ Farm to Foodhall campaign spans TV, in-store and online advertising as well as social media. It follows Kerridge as he visits M&S farmers and suppliers across the UK to tell the stories behind a range of products.
At Brue Valley Farm, butter is produced using traditional, artisanal methods, with cream slowly churned in old-fashioned butter barrels to deliver a more open texture and enhanced flavour profile.
Each small batch is flavoured and set, before finally being hand rolled and packaged, ready for customers.
Natalie Clapp of Brue Valley said: “We’re incredibly proud of our ongoing relationship with M&S, and it truly is an honour to be featured in the Farm to Foodhall campaign. It has been an amazing experience working with Tom Kerridge and the team to showcase the hard work we put into each Collection roll of butter. I develop each of the recipes myself here in my kitchen so seeing them on the shelves is just the best feeling and I can’t wait to see the reaction to our new Cowboy flavour!”
Amy Chandler, Specialist Technical Manager at M&S, added: “Our Collection butters are a real favourite and the hard work Natalie, Simon and the team put in to deliver the best quality product is remarkable. It’s fantastic to be celebrating 40 years of working together this year and I look forward to seeing our partnership go from strength to strength as we create even more amazing products for our M&S customers.”
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Notes to Editors
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