Hugo Boss is the latest name to join a growing portfolio of curated brands on M&S, starting with a collection of men’s premium underwear, loungewear, vests and tees.
Research* shows that male shoppers across all age groups rank ‘a wide range of brands’ among their top priorities when shopping, with this factor particularly important for the 18-34 and 35-54 cohorts – key demographics for M&S.
Stephanie Macleod, Head of Category for Third Party Brands at M&S, said: “Hugo Boss joins a curated selection of leading brands on the Brands at M&S platform, giving customers even more choice from names they know and trust. This growing portfolio complements our strong own-brand proposition and reinforces our ambition to make M&S more relevant, more often.”
The launch also supports M&S Menswear’s strategy to elevate its offer and establish itself as a serious destination for men’s style, while maintaining its market-leading reputation for quality and value.
Mitch Hughes, Director of Menswear at M&S, said: “We’re serious about growing menswear and being the go-to destination for men with a stylish, relevant and reliable offer. We’re thrilled to welcome Hugo Boss to M&S – a premium brand that’s synonymous with quality fabrics, confidence and timeless design. Having a credible branded offer alongside a confident own-brand proposition is central to our strategy to deliver choice and style, quality & value in one trusted destination, helping our menswear customer look and feel good.”
Hugo Boss joins a curated selection of brands on the Brands at M&S platform, including Calvin Klein and Tommy Hilfiger, that offer underwear and loungewear. M&S is the market-leader in men’s underwear with one in five men purchasing their underwear from M&S. As M&S continues to reshape for growth, Brands at M&S bolsters its leading offer with a range of branded styles – a market valued at approximately £295m** in the UK.
In August, M&S launched M&S Man – a channel that’s dedicated exclusively to men’s style. Social media is now the number one influence on men aged 18-34 when buying clothing and footwear and over 60% of all male consumers prefer to browse and shop online.
ENDS
Notes to Editor
The Hugo Boss Bodywear collection consists of premium-quality men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white hues. Crafted from a figure-hugging blend of cotton and elastane, the selection offers all-day comfort and confidence.
The Hugo Boss collection is available to shop now at marksandspencer.com
*Source: Acacia Avenue – research findings for M&S
**Source: Kantar
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