- This Thursday marks the first day of December and the first day of the 12 Days of Sparks digital advent calendar – available on the M&S app and M&S.com, exclusively to Sparks customers.
- Following the success of last year with over 4 million doors opened, 12 Days of Sparks is back and bigger and better than before! With thousands more festive treats and offers to enjoy, 12 Days of Sparks will bring the best of M&S Christmas to nearly 16 million loyal Sparks customers.
Every day from 1-12 December, Sparks customers can look forward to a daily reward, including free festive treats, personalised offers and exclusive competitions:
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- Free treats: A huge range of festive treats are up for grabs, including everyone’s favourite festive tipple – the gin globe, all butter mini shortbread trees, mince pies, Percy Pig lights and tea light-up tins!*
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- Personalised Offers: Exclusive offers will be available to use across M&S Clothing, Home, Food and beyond! Offers include 20% off Christmas prosecco, 20% off chocolate corn wreath, 20% off online flowers and 15% off knitwear*! All perfect for Christmas gifting!
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- Competitions: On one of the 12 days, customers will have the chance to enter a draw for a chance to win a holiday to Canada worth over £12k! But on which day will this prize draw appear in the advent calendar? Sparks customers will have to visit their account each day and open the door to find out.
Customers who open every door will be rewarded with an M&S App exclusive golden reward on 13th December!
Another M&S App exclusive: customers who use the app get an extra 24 hours to unlock their reward so can go back a day if they missed yesterdays!
Danielle Papagapiou, Head of Loyalty at M&S said: “12 Days of Sparks is even bigger and better this year, with thousands of personalised offers and free festive treats for our customers and even a holiday to win. Sparks is our way of saying thank you to our M&S customers and that’s exactly what we’re doing this Christmas. Download the M&S App, sign up to Sparks and unlock exclusive offers and rewards every day until 12th December.”
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Notes to editors
*Offers are personalised to each individual customer.
*How to claim:
Customers have 24 hours to unlock each reward on M&S.com, and 48 hours on the M&S app. Rewards are automatically activated by opening the door. Validity periods will vary and can be found on each offer. T&Cs apply.
About Sparks
- After listening to our customers, we relaunched Sparks in July 2020 as a digital first loyalty scheme, with the customer promise that good things happen every time you shop. It replaced the old-fashioned points-based system with an all-round more personalised, more relevant, and more rewarding experience.
- Customers receive personalised offers and discounts based on their shopping habits, including money off their shopping, exclusive offers from M&S partners, and regular product giveaways.
- Customers also have the chance to win their shopping for free! M&S surprises and delights one Sparks customer per store per week by gifting them their entire shopping basket - from a sandwich to a sofa. To date, over 120k customers have won their shopping in this way.
- Sparks also allows customers to donate to the causes they care about, with M&S donating 1p to each customer’s chosen charity every time they complete a transaction. Over the last year M&S has 31 total (or25 new) charities to its roster for customers to choose to support.
- This year M&S has partnered with 15 organisations to offer customers a differentiated, relevant loyalty offer. This includes English Heritage, which saw more than 17,000 customers take advantage of the half-price ticket offer, and Sparks Days Out (powered by Kidspass), which saw more than 285,000 customers spend £30 on C&H and take advantage of 3 months’ free subscription.
- Some highlights since relaunch:
- More than 7 million new customers have joined Sparks, taking the member base to over 16m.
- More than £2m has been raised for customers’ chosen Sparks charities this year and over 12m since launch
- 13m free treats & thank yous have been given away to customers, including:
- 2.9m packs of Percy Pigs
- 2.6m items from our in store bakeries
- 700k bunches of daffodils
- 560k Apothecary candles
- 120k customers have won their shopping for free (including Mr & Mrs Jarvis to-be at our Milton Keynes store who won £3400 worth of furniture for their new house)
Customers can download the M&S app to their smartphone and join Sparks in just 30 seconds by clicking here.
For further information, please contact:
M&S Corporate Press Office: +44 (0)20 8718 1919
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