M&S International
Rebuilding profitable growth in International
Our International business is targeting delivering market-relevant product, great digital service for our partners and driving growth online through our MS2 division. We’ve already taken decisive action to reshape our International business by exiting loss-making markets and working with select partners in large markets with growth opportunities. Our ambition is to more than double International retail sales online.
We’re achieving this by:
Entering new markets and marketplaces
We’re investing in digital marketing, expanding our presence on major marketplaces such as Zalando and entering new markets. In March, we launched 46 flagship websites in new markets, expanding our online reach to over 100 countries and enabling millions more customers to shop our products.
Modernising our international operations
We’ve launched a digital showroom which allows our partners to create curated ranges and plan their floors, windows, and campaigns without attending costly buying fairs. During the pandemic, we expanded our international e-commerce platform into one adaptable website which can be localised and tailored to different markets.
Digitising stores
We’re driving faster rotation of our international store estate with new, digitally enabled stores. This includes a first ‘10x’ trial, offering our international partners omnichannel innovations such as fitting room assistance, self-checkout and QR codes to access online ranges.
Links
Click Here for the full history of M&S International.
Visit any of our international websites here.
For International PR contacts click here.
View Our Franchise Partners here.

Find the location of our international stores with our store finder below.
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Select a location to display the stores information |