Marks & Spencer (M&S) will return to the Royal Welsh Show in Llanelwedd this July as a platinum sponsor, with a refreshed exhibition stand and an exciting programme that showcases M&S’s commitment to Welsh farming and produce.
Through its Plan A for Farming 2030 strategy, M&S continues to work closely with its Select Farmers to build long-term resilience across the agricultural sector – supporting farmers to invest, innovate and adopt more sustainable and regenerative farming practices.
Visitors can expect the return of M&S’s show-stopping stand, packed with interactive activities designed to educate, entertain and inspire visitors of all ages. Young visitors can take part in a series of hands-on games themed around eggs, beef and salmon supply chains, collecting stamps along the way in their M&S Royal Welsh Farmyard Passport. Those who complete every stop will be rewarded with a special Percy Pig bag.
The stand will also showcase the Welsh Football Association (WFA) Eat Well collaboration, highlighting balanced nutrition and healthy eating, alongside M&S’s trusted Select Farm programme.
M&S will once again sponsor key livestock classes, including the prestigious Aberdeen Angus Championships and the Dairy Team of Five, reinforcing its long-term commitment to Wales’ farming community.
Chef Adam Palmer will take the spotlight at the M&S Demonstration Kitchen. He will be joined by guests from some of the 2,500 Select Farms in Wales that M&S works with to cook up a range of fresh and delicious dishes using M&S’s locally sourced produce. Visitors will be treated to samples, as well as heaps of seasonal cooking inspiration.
The M&S shop returns following strong visitor demand, with a refreshed approach focused on value and simplicity.
The £5 Meal Deal will return – featuring a selection of sandwich and salad options, drinks, and crisps, delivering a £2 saving compared to individual items. Alongside this, visitors will find fruit, mini bites, Colin the Caterpillar and Percy Pig favourites, and the viral Strawberry & Creme sandwich!
A coffee bar will also return, with all coffees priced at £3.
Peter Kennedy, Head of Agriculture & Fisheries at M&S, said: “We’re delighted to be returning to the Royal Welsh Show as a Platinum Sponsor, supporting such an important event for Welsh farming.
Wales is central to our supply base, and we’re proud to work alongside farmers and producers across the country to bring great quality, trusted food to our customers. The show is a great moment to recognise those partnerships and the role they play in our business.
Through our presence at the show, we’re looking forward to highlighting our Select Farm programme, meeting visitors, and sharing more about how our food is produced. It’s also a chance to celebrate the expertise and commitment that goes into growing some of the best produce in Wales."
ENDS
2026 Regional