Today’s investment will include significantly lowering the price of the UK’s favourite family fish* as M&S reduces the price of its Omega-3-rich salmon fillets
- M&S has invested over £30 million* to lower prices of essential food items popular in weekly shops for families
- This week M&S has cut prices on over 65 everyday products across fresh food, store cupboard and freezer staples as it supports family customers*
- The lower prices take the Remarksable Value range to 145 products that are benchmarked to competitor prices while maintaining M&S quality ingredients and industry-leading sourcing standards
- Products with new lower prices include Omega 3 rich salmon fillets, British beef mince, free-range eggs, tomato ketchup, tortilla wraps, onions and French fries
- One in five families find it hard to get enough Omega 3 and just one fillet of M&S Caledonian Gold™ salmon makes up the weekly’s requirement of omega 3, due to the high-quality diet fed to the salmon***
With a continued focus on families, M&S Food has invested over £30 million to drop the prices of weekly shop essentials this year. Today’s investment sees over 65 products lower in price in its Remarksable Value, Dropped & Locked and Bigger Pack, Better Value ranges while maintaining M&S quality customers know and trust. Unlike other value ranges this is not 'entry tier' food with reduced quality to make it cheaper, this is the same M&S high quality food with a lower price. This is made possible because M&S has invested to bring the price down with long-term supplier partnerships through its own brand approach.
M&S is reducing the prices of every one of its fresh salmon fillets – the UK’s favourite fish* – to support families looking to eat well for less. Independent consumer insight shows that 68% of families say they would eat or cook with salmon more if it was more affordable** and one in five families find it hard to get enough Omega 3***.
M&S exclusive Caledonian Gold salmon is the highest quality and the only salmon by a national retailer to make up a weekly requirement of Omega 3 in just one serving. The price for two salmon fillets is now £4.95, reduced from £5.50. M&S has reduced the price of ten fresh salmon products, including the larger family four pack, down from £10.75 to £9.50. Today’s investment brings M&S salmon in line with market prices in its Remarksable Value range, which are benchmarked to other competitors, whilst being standout for their quality.
Other protein staples such as British Lean Beef Mince 12%, £4.50 and Free-Range Mixed Size Eggs 6 Pack, £1.30, to store cupboard and freezer family staples like Tomato Ketchup, 95p and French Fries 1.5kg, £2.50 now have new lower, everyday value pricing.
These changes are all part of its wider strategy to bring the best quality food to customers, at the best price possible. M&S has been investing consistently in its Remarksable Value range from veg staples to 5% Beef Mince and more products set to be added over the summer months. The range now offers more than 140 everyday family favourites.
Managing Director of M&S Food, Alex Freudmann, said: “As we double the size of our Food business, we are continuing to invest in quality and price to bring the best food to our customers. These price reductions across key family favourites like salmon, eggs and veg are all part of our commitment to help our customers to eat great tasting food every day, without compromise. This is another step on our transformation journey as we reinvest for growth.”
Investments in prices of staples are supporting perceptions of value at M&S amongst families which have improved by +10%pts in the last 2 years**, as families are now more likely than ever to consider shopping at M&S Food***.
Remarksable Value prices:
- Single Caledonian Gold™ Salmon Fillet, 120g: £2.75
- 2 Caledonian Gold™ Salmon Fillets, 240g: £4.95
- 2 Skinless Caledonian Gold™ Salmon Fillets, 240g: £6.50
- 4 Caledonian Gold™ Salmon Fillets, 460g: £9.50
- British Lean Beef Mince 12%: £4.50
- Traditional Coleslaw 300g: £1.30
- Reduced Fat Coleslaw 300g : £1.30
- Free Range Mixed Size Eggs 6 Pack: £1.30
- Frozen Garden Peas, 1kg: £1.65
- Frozen French Fries, 1kg: £1.70
- Made Without Lactose Free Whole Milk, 1ltr: £1.35
- Made Without Lactose Free Semi-Skimmed Milk, 1ltr: £1.35
Dropped & Locked prices:
- Caledonian Gold™ Salmon Joint, 500g: £10.25
- Caledonian Gold™ Salmon Fillets, 600g: £11.50
- 2 Lightly Smoked Caledonian Gold™ Salmon Fillets, 240g: £7.00
- Lightly Smoked Caledonian Gold™ Salmon Fillets, 600g: £16.00
- Organic Salmon Fillets, 240g: £8.00
- Caledonian Gold™ 4 Salmon Fillets Frozen,400g: £9.50
- Brown Onions: £1.30
- Simply Greek Feta 200g: £2.10
- Pure Honey: £1.40
- Tomato Ketchup: £0.95
- Reduced Sugar Tomato Ketchup: £0.95
- Spinach Leaves 120g: £1.10
- Spinach 80g: £0.90
- Free range Large Eggs X6: £2.35
- Free Range Eggs Large Eggs X12: £4.40
- Medium Fat Cream Cheese: £1.50
- Ext Creamy Soft Cheese: £1.50
- Garlic And Herb Soft Cheese: £1.50
- 6 White Pittas : £0.65
- 6 Wholemeal Pittas: £0.65
- 8 Tortilla Wraps: £1.45
- 8 Wholemeal Tortilla Wraps: £1.45
- 8 Seeded Tortilla Wraps: £1.45
- Red Onions: £1.00
- 20% Beef Mince: £4.00
- Salted Dairy Butter: £3.80
- Crunchy Peanut Butter: £1.40
- Smooth Peanut Butter: £1.40
- Crinkle Cut Chips: £2.00
- Garlic Baguette: £1.00
- 2 Garlic Baguettes: £1.90
- Broccoli & Tomato Quiche 170g: £2.50
- Quiche Lorraine 170g: £2.50
- Salmon & Broccoli Quiche 170g: £2.50
- Ind Cheese & Onion Quiche 170g: £2.50
- Crustless Quiche Lorraine: £2.50
- Lamb's Lettuce 80g: £2.00
- Pea Shoots 80g: £2.00
- Watercress 80g: £1.50
- Green Pesto £1.20
- Smooth Hazelnut Chocolate: £1.90
- Passata 690g: £1.25
- Butter Chicken Curry Sauce: £2.10
- Jalfrezi Curry Sauce: £2.10
- Large Korma Sauce: £2.10
- Large Tikka Sauce: £2.10
- Korma Sauce: £1.75
- Tikka Masala Sauce: £1.75
- Rogan Josh Sauce: £1.75
- Balti Sauce: £1.75
- Perfect Ripe Conference Pears: £2.60
- Greek Salad Cheese: £1.90
- Spring Meadows Kitchen Roll, 2 rolls: £3
- Spring Meadows Toilet Rolls, 4 rolls: £3
Bigger Pack Better Value price changes:
- Pure Honey, 720g: £2.65
- Lean Beef Mince 12% 750g: £6.50
Notes to editors:
*Investment relating to prices lowered from January 2026 to June 2026
** Research from M&S Food shows that salmon is the nations’ favourite fish - with a third picking it over cod and haddock, and 37% of families eating it the most out of all other fish: Vypr survey of 500 national representative shoppers + Vyper survey of 500 family shoppers [May 2026]
*** Vypr survey of 500 national representative shoppers + Vyper survey of 500 family shoppers [May 2026]
**** In FY25/26 we have grown the number of family shoppers in M&S Food by 369,128 [52w/e to 22nd March 2026].
*****YouGov Brand Index. 52 week moving average; UK Families (18+ Aware Population) ~n=6500; Current period: 31/12/2024 - 29/12/2025; Comparison period: 03/01/2023 - 01/01/2024