Marks & Spencer is entering a new lingerie era.
Launching this April, BODY only at M&S marks the brand’s most significant lingerie introduction to date, redefining everyday underwear through a modern, modular and solution led design philosophy. The 300 piece collection brings bras, briefs, shapewear and essentials into one cohesive system pairing a contemporary aesthetic with advanced fabric innovation and comfort first engineering.
M&S has been at the forefront of women’s underwear, pioneering innovation that lifts, shapes, smooths and supports generations of women. Now, drawing on a century of expertise and unrivalled customer insight, M&S is making history once again.
Why BODY Is Already Being Called a Game Changer
As the UK’s lingerie market leader, where 1 in 3 women buys her knickers at M&S and a bra is sold every two seconds the brand doesn’t follow trends. It sets them. BODY, exclusively at M&S, brings together 300 meticulously designed pieces into one bold, modern, solution led collection, making it easier than ever to find underwear that actually works for your body.
The Customer Truth That Sparked a Revolution
M&S customer research revealed the most incredible insights:
• 99% of women prioritise comfort
• 89% want lingerie that boosts confidence
• 68% can’t wait to take their bra off at the end of the day
• 45% don’t believe stylish underwear should cost more
The result is BODY designed with one principle in mind: On the body, not on the mind
BODY delivers a fully modular approach to fit, feel and function, powered by cutting edge innovation, it’s lingerie that moves with you
• 360 degree stretch
• Seamless, laser cut edges
• Injectable boning that flexes with the body
• Sculpting, smoothing and minimising solutions
• No VPL knickers, padded and non-padded bras, even sculpting for bums
All wrapped in a sleek, minimalist aesthetic that looks as good as it feels. And with prices starting from just £16, BODY proves you don’t have to pay a premium for performance.
Meet the BODY Ranges Everyone Will Be Talking About:
Body Invisibles
Everyone wants it, no one knows you’re wearing it. No-show lingerie solutions that are seamless, smooth, cooling and with innovative 360-stretch. This is all-day comfort with a barely-there fit like you’ve never felt before
Body Sculpt
Totally transformative shapewear. Designed to smooth, sculpt and lift in all the right places, developed with advanced cooling technology for incredible 24/7 comfort
Body Soft
The smoothest, buttery soft lingerie you’ll ever wear. With softness designed into every seam, stitch and detail, this range takes comfort to an entirely new level
Body Lace
A lingerie collection that combines sleek, barely-there lace with seamless technology – these smoothing pieces are almost too good to hide
ENDS
For more information and imagery please contact:
[email protected]
*Data taken from M&S Customer pulse platform