- M&S expects its biggest ever week of lamb sales ahead of Easter weekend, as the only UK retailer to sell Best in Season across all our fresh lamb, which is 100% British, all year round.
- Our Best in Season programme follows the natural calendar of lamb farming to bring the earliest in the season to M&S Foodhalls starting in the South of England, progressing up the country as we move from spring into summer
- Since 2023, we’ve seen volume sales of fresh lamb grow by 25%, and this week for Easter, we’re expecting our biggest ever sales week of British fresh lamb**.
- Over 20 British lamb and beef centrepieces including Harissa Lamb shoulder, Feta and Spinach Stuffed Lamb Leg and Topside Beef Joints are available in M&S Foodhalls for Easter
- As part of its Reshape for Growth strategy, M&S aims to double the size of the food business, and grow value market share by 1%
- Offering only the best quality staples all year round and for seasonal events like Easter support M&S to retain loyal customers, and drive quality perceptions which have steadily risen from 66% to 69% between 2023 and 2025***
- In the latest WorldPanel (Kantar) Market Share report from this week, M&S continues to see strong consecutive growth in the Food business, growing ahead of the market in value and volume for the 43rd twelve-week period in a row****.
- M&S attracted more shoppers again this period, with over 920,000 more households shopping in our Food business in the latest 12 weeks compared to last year*****.
Alex Freudmann, Managing Director of M&S Food said: “We are on a journey to double the size of M&S Food, and we’re doing that by offering only the best quality to our customers, at great value. We are the only UK retailer to offer Best in Season across all our fresh lamb, which is 100% British year-round and follows the natural lamb farming calendar from the South of England, progressing up the country as we move into summer. This week we are expecting our strongest ever sales of fresh lamb for Easter as customers continue to come to us for centrepieces sourced from British farmers to celebrate with the family, from our Harissa Lamb Shoulder to our Feta and Spinach Stuffed Lamb Leg.”
*M&S own data, volume
**YouGov BrandIndex, Quality perception, (Aware of retailer) 52-week average. 2026 period: 29/03/2025 - 28/03/2026. 2023 period: 29/03/2022 - 28/03/2023
***Worldpanel by Numerator FMCG panel, Total FMCG, 12 w/e 22nd March 2026, Spend/ Volume (packs)
**** Worldpanel by Numerator FMCG panel, Total FMCG, 12 w/e 22nd March 2026 vs 12 w/e 23rd March 2025, Shoppers