M&S launches on ZALORA and THE ICONIC along with new, regional fulfillment for M&S.com in APAC, driving growth in the region and reaching millions of customers with faster delivery
- M&S has launched on ZALORA, Southeast Asia’s leading fashion and lifestyle platform and part of Global Fashion Group (“GFG”), to bring the best of M&S Fashion to more customers across the region
- Early next year, M&S will launch on THE ICONIC in Australia and New Zealand
- Australian M&S.com customers will also benefit from regionally fulfilled orders through GFG’s multi-channel fulfilment network, with the potential to scale to other markets
- The partnership supports growing global demand for M&S Fashion and creates a scalable, capital-light platform for growth across Asia Pacific
Marks & Spencer (“M&S”) and Global Fashion Group (“GFG”) today announce a new partnership to expand the reach of M&S Fashion across Asia Pacific, making it easier for more customers to shop M&S through leading local platforms and an improved, regionally fulfilled shopping experience.
M&S has launched on ZALORA in Southeast Asia, offering customers a curated selection of the best of M&S Fashion across womenswear, menswear, kidswear and lingerie. In early 2027, M&S will launch on THE ICONIC in Australia and New Zealand. GFG will also fulfil M&S.com orders for customers in Australia, with the potential to scale this service to other markets.
Through GFG’s multi-channel fulfilment network, M&S inventory will be held in a single stock pool in Kuala Lumpur, Malaysia, with orders fulfilled within the region rather than shipped from the UK. This will provide a more seamless customer experience across THE ICONIC, ZALORA and M&S.com in Australia, with faster delivery and returns, while improving the availability of M&S product.
The partnership is another step forward in M&S’s international strategy to build a more sustainable, profitable global business through strong strategic partnerships and simple, scalable operating models. Combining GFG’s established platforms, regional infrastructure and marketing capabilities with the strength of the M&S brand and product offer will enable M&S to reach more customers and create a platform for future growth across Asia Pacific.
Mark Lemming, Managing Director of International at M&S, said: “Our ambition is to leverage M&S as a trusted global brand, driving growth through capital light, scalable partnerships. Online growth is a key part of how we reach more customers around the world and this partnership with GFG gives customers across Asia Pacific more ways to shop the best of M&S, while improving the experience through faster, regionally fulfilled delivery.”
Christoph Barchewitz, CEO of GFG, said: "This important partnership shows the opportunities available when a global brand leverages infrastructure purposefully built for this region. M&S customers across Asia Pacific will now get faster delivery, easier returns and broader access without M&S needing to manage a local fulfilment centre and carrier network. That removes the biggest barriers to entering and expanding in the region, and we see significant scope to extend it further."
About Global Fashion Group
Global Fashion Group (“GFG”) is the leading fashion and lifestyle destination in ANZ, LATAM and SEA. GFG’s three ecommerce platforms – THE ICONIC (Australia and New Zealand), Dafiti (Brazil and Colombia) and ZALORA (Indonesia, Malaysia, Philippines, Singapore and Hong Kong) – offer a curated assortment of international, local and own brands to customers across nine markets. GFG partners with brands to grow across its regions, providing fulfilment, logistics and marketing services both on and off its platforms.
About GFG’s multi-channel fulfilment network: The network allows brand partners to consolidate inventory and manage their multi-channel business from a single stock pool, enabling ecommerce on and off GFG’s platforms. It builds on GFG’s regional technology, logistics infrastructure and expertise across ANZ and SEA, including four fulfillment centers, dedicated return hubs, proprietary software and extensive last-mile delivery networks.
About M&S
Marks & Spencer is a leading British retailer bringing exceptional quality, great value food, clothing and homeware to millions of customers around the world.