Jaeger steps confidently into Spring Summer 2026 with the introduction of the first swimwear collection, alongside a Womenswear collection that celebrates elevated everyday dressing.
Designed with a contemporary eye and crafted in premium fabrics – from suede and leather to silk, lace and embroidery – the range brings together standout pieces that instantly anchor a modern summer wardrobe. A fresh palette of key summer colours completes the look and feel of the season. Jaeger’s heritage is reimagined in lighter, more fluid forms inspired by coastal living. Draped silhouettes, intricate appliqué and bespoke prints, drawn from illustrations of seaside life, evoke a quiet luxury shaped by the rhythms of the sea. Each piece is thoughtfully made to be worn, loved and revisited for summers to come.
SWIMWEAR
Setting the tone for the season, Jaeger is delighted to launch its first swimwear collection – an exciting new addition that captures the spirit of sun‑soaked escapes and effortless coastal style. Designed to be taken straight to the shore, these swimwear essentials embody the same elevated approach found throughout the wider womenswear collection.
Confident silhouettes and considered details bring a refined, modern feel, ensuring swimwear feels as thoughtfully designed. Created for beach days, poolside moments and spontaneous summer getaways, each piece transitions seamlessly beyond the water: styled with breathable silk‑cotton shirts and finished with leather sandals for an easy yet polished look.
Rooted in the rhythm of coastal living, Jaeger swimwear embraces the joy of summer dressing, offering timeless styles that feel fresh, versatile and undeniably elegant, wherever the season takes you.
WOMENSWEAR
Jaeger womenswear opens with a confident use of colour and precision tailoring. Lemon shades flow through modern suiting, pure‑silk pieces and timeless co‑ords, bringing freshness to everyday dressing. Crisp cotton dresses are elevated through origami‑inspired bib detailing – a study in craftsmanship, structure and ease.
Tailoring is perfected in all‑white silhouettes, where impeccable cuts are enhanced through architectural structure and fluid draping, creating a distinct modern feel. Occasionwear is reimagined with quiet confidence: a refined midi dress, designed with sculpted shoulders and delicate lace trim, makes a subtle yet striking statement.
Colour continues to play a central role as simple silhouettes deliver zesty tangerine with precision, allowing linen and wool‑blend fabrics to take centre stage. Elsewhere, light organza and silk mirror the movement of the sea in warm, earth‑baked tones, grounded by structured leather accessories.
Across the collection, thoughtful details define the narrative: from placement prints, statement appliqué and bold geometrics to colour blocking, contrast trims and refined frayed edges. Jaeger’s commitment to quality remains uncompromising. Essentials are crafted from the finest fabrics, shaped for the perfect fit and finished with signature simplicity.
Completing the look, accessories draw on the brand’s rich design history and vintage finds from the archive. Intricate basket‑weave leather details run throughout the offering, ensuring every look is finished in true Jaeger style.
For more information and imagery please contact:
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Notes to Editor
Our Approach to Sustainability
- At M&S, quality and trusted value underpin everything we do. Our clothes are made well and made to last.
- For every M&S product, our clear goal is to only use responsibly sourced raw materials – including those that derive from animals.
- We ensure that 100% of the cotton in M&S clothing is responsibly sourced through the Better Cotton Initiative or with organic and recycled certifications. Our Responsible Cotton Sourcing Policy excludes sourcing cotton from Xianjiang, Uzbekistan or Turkmenistan.
- 100% of the cashmere that we used in our pure cashmere products is certified by the Sustainable Fibre Alliance.
- 100% of the leather in our ladies footwear & accessories, men’s footwear and furniture are certified by the Leather Working Group.
- Another Life is how we activate our Plan A strategy in Fashion, Home & Beauty. It brings together our approach to circularity into one place with a focus on the four R’s; Rewear, Repair, Recycle and Resale.
- We were the first retailer to transparently publish details of the 500+ factories that make M&S clothing on our interactive supplier map, which includes the factory location, name, number of workers and gender split.
- Ethical trading is core to how we do business, and our Global Sourcing Principles set out our minimum global supplier ethical and environmental standards. These Principles are reviewed regularly – in partnership with our supplier partners and external organisations – to ensure they are fit for purpose and up to date.
- Sustainability now runs through all our strategic priorities to provide the foundation for our plans to reshape M&S for growth that is sustainable in every sense. Our 24/25 ESG report is available to view here.