- M&S Beauty unveils the next generation of Formula, its newly reimagined skincare range created for women who want high-performance skincare without the complexity.
- The redesigned Formula range spans 16 expertly curated products, delivering intelligent, science-led skincare at accessible prices across cleansing, treatment and nourishment.
- Powered by premium ingredients, expert formulation and user trial results, Formula delivers healthy-looking skin without the luxury price tag, with the range starting from £12 - £29.
- Leading the line-up is the new Ultra Peptide Serum (£29) – powered by advanced Peptides and NAD+ Booster to support skin confidence. The serum is proven to improve signs of 7 major skin concerns in four weeks, with hydration from first use. *
M&S Beauty is proud to unveil the next chapter of Formula, its own-brand skincare range that has been trusted by customers for over 30 years. Reimagined for today, Formula represents a step change for M&S Beauty, bringing together cutting-edge skincare science, and accessible pricing to create M&S' own version of intelligent luxury skincare.
Leading the new collection is the Ultra Peptide Serum (£29), a powerhouse formula combining advanced peptide technologies with NAD+ Booster to help support skin longevity and deliver radiant, revitalised and firmer look. Proven to improve signs of 7 major skin concerns in four weeks*, the serum is designed to help future-proof skin to enhance its appearance over time.
86% agree the Formula Ultra Peptide Serum visibly improved signs of 7 major skin concerns. *
84% feel more confident in their skin four weeks of using the Formula Ultra Peptide Serum daily. *
*Based on 4-week user trial with 110 women
The Power of Peptide Stacking
Peptides sit at the heart of Formula because they address many of the skin concerns women tell us matter most**:
• Fine lines and wrinkles
• Loss of firmness
• Dehydration
• Dullness
• Uneven texture
• Loss of radiance
**Consumer Insight panel of 532 females aged 25 - 55
Formula uses peptides because they are one of the few skincare technologies capable of supporting multiple skin concerns simultaneously.
Rather than relying on a single hero ingredient, the new Ultra Peptide Collection uses a sophisticated approach known as Peptide Stacking - including various intelligent peptide technologies throughout the range, each selected to support different aspects of skin performance.
By combining multiple peptide technologies alongside skin-barrier-supporting actives, hydration systems and biomimetic ingredients, Formula takes a more holistic approach to modern skincare.
Combined with supporting ingredient technologies, these elements work together to help skin feel firmer, fresher and appear healthier over time.
At its core, the Ultra Peptide Serum pairs these advanced peptide technologies with NAD+ Booster that supports an age-defying coenzyme that is essential for energising skin cells, promoting DNA repair and supporting collagen production. The result is clinically proven increased skin brightness, reduced fine lines and wrinkles after 8 weeks of use, instant and lasting hydration and skin that appears smoother, firmer and more radiant.
The Ultra Peptide range includes day, night, eye and targeted treatments:
Ultra Peptide Serum £29
With Ceramides, Niacinamide, Omega 3 and 6, NAD+ booster
Ultra Peptide Eye Cream £20
With Caffeine, Bakuchiol & Niacinamide
Ultra Peptide Night Cream £27
With Hyaluronic Acid, Niacinamide & Vitamin E
Ultra Peptide Light Day Cream £27
With Niacinamide, Hyaluronic acid & Polyglutamic Acid
Ultra Peptide Neck & Décolletage Cream £22
With Shea Butter, Pullulan & Blackcurrant Seed Oil
Supporting every step of a skincare routine, Formula offers a complete collection of efficacious, accessible skincare solutions powered by proven active ingredients including Vitamin C, Retinoid, Hyaluronic Acid and AHA.
Designed to brighten, renew, clarify or deeply hydrate, the wider range includes:
Vitamin C Brightening Eye Cream £18
With Hyaluronic Acid and Squalane, Illuminating pigments
AHA Exfoliating Toner £16
With Lactic Acid, Willow Bark Extract, Azelaic Acid Derivative
Retinoid Renewal Serum £25
With Bakuchiol, Shea Butter & Vitamin E
Hydrating Micellar Water £12
With Hyaluronic Acid, Glycerin, and Serine
Nourishing Cleansing Balm £18
With Sweet Almond Oil, Phospholipids & Shea Butter
Hyaluronic Hydrating Serum £22
With Multi-molecular Hyaluronic Acid, Polyglutamic Acid & Aloe Vera
Buriti Nourishing Facial Oil £22
With Rosehip Oil, Meadowfoam Seed Oil & Squalane
The launch is complemented by travel-sized minis and a curated discovery gift set, making it easier than ever for customers to explore, trial and personalise their Formula routine.
ENDS
For more information and imagery, please contact:
[email protected]
Notes to Editor
Full product range:
Ultra Peptide Serum
With Ceramides, Niacinamide, Omega 3 and 6, NAD+ booster
Powered by Peptides and NAD+ Booster, two of the most advanced ingredients in skincare.
For smoother, radiant and healthier-looking skin.
Loss of firmness, fine lines, dullness, uneven tone, dryness, rough texture, visible pores? This serum delivers proven 24-hour hydration, while Peptides help support collagen stimulation.
One serum. 7 boosts for skin confidence. Brighter, smoother, healthier looking skin from first use.
Clinically proven reduction of fine lines and wrinkles.**
• 84% agree that it boosted skin confidence*
• 86% agree their major skincare concerns look visibly improved*
• 92% agree skin feels instantly hydrated*
• 81% agree skin appears tightened and lifted*
*4-week trial, 110 women. Dermatologically tested. Made in the UK.
**clinical test based on 22 volunteers over 8 weeks
Ultra Peptide Eye Cream
With Caffeine, Bakuchiol & Niacinamide
Puffiness, dark circles and fine lines around the eyes? This formula with Caffeine, Bakuchiol, and Niacinamide targets the delicate eye area, while advanced Peptides support collagen for a tighter looking eye contour. A brighter, refreshed eye area appearance- with 24-hour hydration.
Clinically proven reduction of fine lines and wrinkles.**
• 88% agree eye area looks brighter from first use*
• 87% agree appearance of tired eyes is visibly improved*
• 83% agree puffiness looks visibly reduced*
*4-week trial, 109 women. Dermatologically tested. Made in the UK.
**clinical test based on 22 volunteers over 4 weeks
Ultra Peptide Light Day Cream
With Niacinamide, Hyaluronic Acid & Polyglutamic Acid Dull, dehydrated skin lacking radiance? This cream with Niacinamide, Hyaluronic Acid, and Polyglutamic Acid enhances your natural glow, while advanced Peptides support collagen stimulation. Brighter looking, plumper and firmer feeling skin - with a light-as-air feel.
• 92% agree skin looks visibly brighter*
• 91% agree skin texture looks improved*
• 98% agree product has light-as-air feel*
*4-week trial, 100 women. Dermatologically tested. Made in the UK.
Ultra Peptide Night Cream
With Hyaluronic Acid, Niacinamide & Vitamin E
Tired skin losing firmness overnight? This cream with Hyaluronic Acid, Niacinamide, and Vitamin E boosts radiance while advanced Peptides support collagen as you sleep. Plumper, smoother and more evenly toned skin appearance by morning - with 48-hour hydration.
• 90% agree skin feels firmer and more toned*
• 95% agree it provides long-lasting hydration*
• 85% agree fine lines appear visibly reduced*
*4-week trial, 96 women. Dermatologically tested. Made in the UK.
Ultra Peptide Neck & Décolletage Cream
With Shea Butter, Pullulan & Blackcurrant Seed Oil
This cream with Shea Butter, Pullulan, and Blackcurrant Seed Oil leaves skin feeling firm and smooth, while advanced Peptides support collagen for a tighter, lifted look. Instantly reduced the appearance of wrinkles — non-greasy, fast-absorbing.
• 81% agree skin appears firmer*
• 82% agree fine lines appear visibly smoothed*
• 85% agree skin elasticity feels improved*
*4-week trial, 109 women. Dermatologically tested. Made in the UK.
Hyaluronic Hydrating Serum
With Multi-molecular Hyaluronic Acid, Polyglutamic Acid & Aloe Vera
Multi-molecular Hyaluronic Acid targets multiple layers of skin for hydration, alongside Polyglutamic Acid and Aloe Vera. This serum delivers plumper, radiant, smoother-looking skin from the very first use
• 93% agree it is fast-absorbing, non-sticky*
• 92% agree it improved overall skin appearance*
• 87% agree skin looks visibly plumped from first use*
*4-week trial, 99 women. Dermatologically tested. Made in the UK
Buriti Nourishing Facial Oil
With Rosehip Oil, Meadowfoam Seed oil & Squalane
Dry skin lacking radiance? Buriti, Rosehip, and Meadowfoam Seed Oils replenish and smooth, delivering a healthy glow while reducing the appearance of wrinkles. This face oil feels lightweight, non-greasy, and deeply nourishing from the first drop.
• 85% agree it has a lightweight feel and non-greasy finish*
• 92% agree it leaves skin with a healthy glow*
• 85% agree wrinkles look visibly reduced*
*4-week trial, 102 women. Dermatologically tested. Made in the UK
Hydrating Micellar Water
With Hyaluronic Acid, Glycerin, and Serine
Need effective cleansing without stripping skin? This gentle micellar water effectively removes makeup, leaving skin feeling clarified, supple, and instantly hydrated — all in one step.
• 89% agree it provides effective makeup removal*
• 93% agree skin is left feeling clarified and with healthy glow*
• 92% agree skin feels instantly hydrated*
*4-week trial, 104 women. Dermatologically tested. Made in the UK.
Nourishing Cleansing Balm
With Sweet Almond Oil, Phospholipids & Shea Butter
Stubborn makeup and impurities? This cleansing balm with Sweet Almond Oil, Phospholipids and Shea Butter melts away even waterproof makeup, as it transforms into a silky oil that leaves skin feeling deeply nourished, smooth, and comforted.
• 93% agree it effectively removes makeup and impurities*
• 98% agree skin felt comforted*
• 93% agree skin texture looks smoother*
*2-week trial, 72 women. Dermatologically tested. Made in the UK
AHA Exfoliating Toner
With Lactic Acid, Willow Bark Extract, Azelaic Acid Derivative
Uneven texture and dull skin tone? This toner with AHA is gentle yet effective at exfoliating, helping to smooth and even the look of skin tone for a brighter, clearer-looking complexion.
• 93% agree skin texture feels smoother*
• 85% agree skin looks brighter and more evenly toned*
• 93% agree it feels gentle yet effective*
4-week trial, 96 women. Dermatologically tested. Made in the UK.
Vitamin C Brightening Eye Cream
With Hyaluronic Acid, Squalane & Illuminating pigments
Dark circles and tired-looking eyes? This cream with stabilised Vitamin C, alongside Hyaluronic Acid and Squalane nourishes the delicate under-eye area, while Illuminating Pigments instantly minimise the look of dark circles. A brighter, smoother, well-rested appearance.
• 90% agree under-eyes look instantly brighter*
• 80% agree wrinkles, fine lines and Crow's feet appear visibly reduced*
• 93% agree it works well under makeup*
*4-week trial, 106 women. Dermatologically tested. Made in the UK.
Retinoid Renewal Serum
With Bakuchiol, Shea Butter & Vitamin E
Fine lines, uneven texture and visible pores? This serum with next-generation Retinoids, alongside Bakuchiol, Shea Butter, and Vitamin E helps accelerate surface cell turnover and support collagen stimulation. Visibly smoother, clearer, vibrant looking skin — without drying.
Clinically proven to reduce fine lines and wrinkles.**
• 95% agree skin texture appearance improved*
• 82% agree imperfections appear reduced*
• 90% agree it is effective without drying skin*
*4-week trial, 114 women. Dermatologically tested. Made in the UK.
**clinical test based on 22 volunteers over 4 weeks