- Zalando’s B2B logistics solution, ZEOS now fulfils M&S’ entire online direct-to-consumer business in continental Europe
- In the first week, customer demand in Poland increased by +22% with conversion +97%
- The partnership strengthens M&S' ability to scale its online business efficiently while reducing logistics costs by up to half
Marks & Spencer has officially launched its partnership with ZEOS, the B2B logistics and fulfilment business of Zalando. The partnership marks a significant step forward in how it serves online international customers, with ZEOS fulfilling M&S’ entire online direct-to-consumer business across 22 markets in continental Europe.
M&S' ambition is to build a global omnichannel business through simple, scalable and capital-light operating models, enabled by strategic partnerships and best-in-class expertise. The new partnership is helping to accelerate M&S’ online channel growth across Europe, while reducing logistics costs by up to half, a key priority as M&S seeks drive global growth.
Having announced the partnership in November last year, the rollout began earlier this month with a trial in Poland. Following the success, where customer demand in Poland increased by 22% and conversion improved by more than 97%, the partnership has now expanded across Europe, including M&S' largest online markets of France, the Netherlands, Germany and Spain.
The partnership is helping M&S deliver a faster, simpler and more localised online shopping experience for customers across Europe. By leveraging ZEOS' extensive fulfilment network and a single stock pool, delivery times have been reduced, while delivery costs have fallen by up to 58%. Returns processing has also improved significantly, with return times reduced from up to 35 days to just eight days, helping products get back on sale faster and improving availability for customers.
The move comes as M&S continues to see momentum in its international online business, driven by growing demand for its Fashion offer. This year, direct-to-consumer sales have continued to increase reflecting the continued appeal of M&S' trusted combination of style, quality and value.
M&S first partnered with Zalando Fulfilment Solutions (ZFS) in 2022 to support marketplace sales across Europe, fulfilling orders placed through Zalando, About You and Amazon.
Mark Lemming, Managing Director of International at M&S, commented: “We have a clear ambition to grow our International business by bringing the best of M&S to more customers around the world. As demand for our Fashion products grow across Europe, it's vital that we offer a seamless online shopping experience that matches the quality of our product. By partnering with ZEOS, we're able to improve speed, availability and service for customers, while creating a more efficient and scalable platform to support our future growth in Europe."
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For further information, please contact:
M&S Corporate Press Office: +44 (0)20 8718 1919 [email protected]