M&S Unveils Innovative Brain Food Range in Partnership with Wrexham’s Wholebake

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Submitted by rnewson on

M&S is proud to partner with Wholebake, a leading supplier based in Wrexham, North Wales, for the production of the innovative “Brain Ball” product – a new delicious snack to support brain health starring in the upcoming documentary "Inside M&S at New Year."  

This special episode, airing on ITV on Tuesday 14th January 2025, goes behind the scenes as M&S's industry-leading product developers create exciting new health products.

Part of "Inside M&S at New Year" follows the M&S product developers’ journey as they source the perfect ingredients for the "Brain Ball" and collaborate with Wholebake to ensure exceptional taste and texture.

Martha Coakley, Product Developer, M&S commented: "We’re proud to introduce the 'Brain Food' range, featuring the 'Brain Ball,' available in our Foodhalls and convenience stores. Alongside other innovative health products, this range offers delicious and convenient ways to support your well-being. This collaboration with Wholebake highlights our focus on delivering quality, innovation and value with local partners.

Simon Faithfull, Chief Commercial Officer, Wholebake, commented: "With over three decades of experience in crafting healthy and delicious snacks, Wholebake is delighted to be part of the M&S 'Brain Food' range. As a Certified B Corporation, we're passionate about creating products that are good for people and the planet. The 'Brain Ball' embodies this commitment, and we're excited to bring it to M&S customers."

The "Brain Ball" is a star product in the "Brain Food" range, and is high in iron, zinc and vitamin B12 to support brain health. With nutrition criteria developed in consultation with the British Nutrition Foundation, the Brain Food range has been designed to champions six brain health supporting nutrients which many people lack in their diets - omega 3 (DHA), iron, iodine, folate, zinc and vitamin B12.

Tune in to "Inside M&S at New Year" on ITV and STV on 14th January to watch the dedication and expertise behind M&S's health product development, featuring their local partnership with Wholebake.  

ENDS

2025 Food