This July, introducing Marks and Spencer as the Official Tailor of the England Senior Women’s Team. The partnership builds upon the retailer’s longstanding relationship with The Football Association, dating back to 2007 when M&S became the Official Suit Supplier to the England Senior Men’s Team.
The Womenswear collection sees an in-house designed range of versatile, re-imagined tailoring pieces, that will be worn by the England women’s team in the tournament and in their official England team shot.
The European Champions continue to inspire multiple generations and change historic perceptions of women’s football. The collection allows M&S to hero the sport itself as well as what the players and the concept of women’s football stands for and is a celebration of individuality, made to be effortlessly mixed and matched for work, play and everything in between.
THE FA WOMENSWEAR COLLECTION
The M&S womenswear design team have worked hard to integrate both style and comfort when creating the collection. In a contemporary tonal colour palette of navy and white, the carefully considered collection features smart separates that challenge the traditional idea of ‘power dressing’, and instead encourages an individual approach, styling pieces however customers choose.
Luxe satin shirts and sporty ribbed knitted tops can be effortlessly paired back with slouchy wide-leg trousers, cut to give a flowing silhouette or smart high-waisted tailored shorts that feature practical side pockets.
Make the most of the menswear-inspired trend of the moment and layer a waistcoat into a look, cut in a refined tailored fit, with mock pockets and neat button fastenings. Complete the outfit with a sharp cut single-breasted blazer or on-trend bomber jacket to elevate casual outfits.
Maddy Evans, Director of Womenswear, comments: “We’re incredibly excited and honoured to be dressing the talented and inspiring England Women’s Team on their journey to this year’s most talked about tournament. We wanted to ensure the collection delivered on style and versatility, creating timeless pieces with individual styling was at the forefront of our minds and something that I believe underpins the whole collection. The styling options - dressing the pieces up or down - are endless!”
THE CAMPAIGN
The supporting marketing campaign launches online and in selected stores from 6th July featuring England players Alex Greenwood, Lucy Bronze and Jessica Carter seen wearing a selection of pieces from the collection.
The launch will be supported by an omnichannel marketing campaign across stores, PR, media, digital and social channels.
Available instore and on M&S.com, the range will provide outfit inspiration to give customers the confidence to style individual pieces for a more relaxed tailored look.
Anna Braithwaite, Director of Marketing, comments: “The England Women’s teams’ success in recent major tournaments has captured the attention of the nation. Their performance has showcased skill, determination and teamwork inspiring a new generation of footballers – and that's only set to continue throughout the summer. We’re so thrilled to be launching this campaign and collection – the mix and match, versatile approach allows the players to embrace their own unique style off-pitch, creating a confident, empowering and effortlessly stylish look. We couldn’t be prouder to be partnering with the Lionesses. We’ll be behind them every step of the way.”
The M&S X FA Womenswear Collection will be available online at M&S.com and in selected stores* from the 6th July 2023.
*The full collection will be available to shop in England across x10 stores, including Marble Arch, Meadowhall, Bluewater, Manchester, Stratford City, Metro centre, Cheshire Oaks, White Rose Leeds, Birmingham and Pantheon.
England Squad M&S Photo 2023 Fashion, Home & Beauty