Every time a customer shops with an M&S Sparks Card, M&S donates 1p to a charity of their choice. To date, collectively over £3 million has been donated to 10 charities to help the causes they support.
We have a goal to raise £25m by 2025 for charities supporting people who are affected by either cancer, heart disease, mental health, loneliness or dementia.
As a diverse retail business, no single charity partner can help us address pressing issues in society. We do however aim to work with fewer charities than in the past and build more effective strategic partnerships with those that address the needs that our employees and customers care about.
We ask leadership teams in our business units to decide what they want to achieve with customers and what they can offer potential charity partners in terms of money, specialist skills, awareness raising or space in our stores. Through the strategic partnerships they forge, we can address the concerns that resonate with customers and employees.
Macmillan Cancer Support
– no one should face cancer alone. That’s why Macmillan Cancer Support is there for everyone affected by cancer, from diagnosis through treatment and beyond. Macmillan Cancer Support is a constant source of support, giving people energy and inspiration to help them take back control of their lives. We’re proud to be the headline sponsor of the World’s Biggest Coffee Morning
. Our employees take on challenges and fundraising, pulling out all the stops to inspire and involve customers too. Thanks to the boundless enthusiasm of all who participate, we’ve raised more than £14m since 2010, to fund vital Macmillan services in local communities across the UK.
Breast Cancer Now
– Breast Cancer Now is the UK’s newest and largest breast cancer charity. It was created by the merger of Breakthrough Breast Cancer and Breast Cancer Campaign. It funds critical research into the disease, and has a clear ambition – to make sure no women die from breast cancer by 2050 or sooner. We’ve worked with this charity since 2001, raising an amazing £26m through product sales and employee and customer fundraising. The funds raised have supported The Generations Study, the world’s largest and most comprehensive study into the causes of breast cancer. Because of this study, we know that more women survive breast cancer than 10 years ago and in time, it will also help to identify every woman’s personal risk of breast cancer.
The Royal British Legion
– The Legion has helped serving or discharged members of the Armed Forces and their families, for more than 90 years. Every year, the UK expresses its unequivocal support for The Legion's charity work through the Poppy Appeal, which focuses on supporting all generations of the Armed Forces and their families. We’ve worked with the charity for a long time, allowing its volunteers to sell paper poppies in M&S stores or forecourts - an activity which now raises about £1m every year. Since 2012, we’ve also sold Poppy Products - primarily a range of jewellery produced in partnership with the Legion. Sales of this range have raised an incredible over £4m donation so far. All the funds we raise will help to support The Legion's Admiral Nurses who give support to those caring for members of the Armed Forces community affected by Dementia.
and M&S launched Shwopping
in April 2012, a new idea that made it even easier to give unwanted clothes a second life. So far, 19 million garments have been donated in Oxfam and M&S Shops across the UK and Republic of Ireland, generating an estimated £16.2 million for Oxfam to help fund its work in more than 90 countries. These funds help Oxfam save lives in emergencies, develop projects that empower people facing poverty to take charge of their lives, and campaign for change that lasts. Shwopping also reduces the number of garments sent to landfill.
We also select recipients of funds raised from our charitable Christmas cards from these existing national fundraising partners.