Breast cancer remains the most common cancer in the UK and women in the UK have, on average, a one in eight chance of developing breast cancer in their lifetime.
That’s why the partnership between Breast Cancer Now and Marks & Spencer is so important. Together, we aim to raise £13 million over five years in a bid to help prevent 9,000 cases of breast cancer a year by 2025.
This October, during Breast Cancer Awareness Month, we are proud to be working with seven amazing and inspirational women – Heather, Helen, Laura, Katie, Lesley, Hayley and Emi Lou – who have come together to share their personal experiences of breast cancer, whilst helping to raise awareness of and money for Breast Cancer Now’s research.
In a short film, in their own words, the women describe their individual attitudes and approach to a life affected by breast cancer - focusing on the experiences, people and things that matter to them, as part of a campaign to help raise awareness of its partnership with Breast Cancer Now and raise funds for vital research.
For the whole of October, 20% of sales from 27 pink bras across its lingerie range – including post-surgery bras with specifically developed features for women who have undergone surgery, will be donated to Breast Cancer Now. The money raised will help fund Breast Cancer Now’s scientific research to better understand the risk factors associated with breast cancer.
Money raised in October, and beyond, will enable our scientists to undertake world-class research which could eventually lead to preventing the disease occurring in the first place, sparing women and their loved ones the fear, uncertainty and despair a breast cancer diagnosis can bring.
We hope women across the UK will head in-store or online this October and purchase a pink bra to help support our vital research.