This year Fashion Targets Breast Cancer and M&S are making a statement against breast cancer. This is the call for our campaign
We debuted in the 90s and have had breast cancer in our sight since then. Every year we work with some of the biggest names in British fashion retail, and our collections help to make life-saving research happen. Since 1996, Fashion Targets Breast Cancer has raised more than £15 million for Breast Cancer Now. Fashion is about so much more than standing out, it’s also about making a stand.
We have worked with M&S on an exclusive range of statement unisex t-shirts to help raise vital funds for Breast Cancer Now. We want to encourage customers to ‘Make A Statement’ and support the charity’s lifesaving research.
Launching today, M&S customers will be able to choose from 4 unisex, statement t-shirts, exclusively designed in collaboration with some of M&S’s brand ambassadors and icons within the fashion industry. Twiggy, Rosie Huntington-Whiteley, Oliver Cheshire and David Gandy have helped design each statement t-shirt, using inspirational and motivational phrases.
The t-shirts are priced at £15 and are available in stores and online today. For each t-shirt sold M&S will donate 30% to Breast Cancer Now to help fund vital research
M&S and Breast Cancer Now have partnered for 17 years and raised £27 million to date to support vital breast cancer research.
We are currently in the middle of a massive appeal to raise £13 million in five years, which will help prevent 9,000 cases of breast cancer each year by 2025. The money funds The Breast Cancer Now Generations Study which was set up in 2004 to better understand the causes of breast cancer. This enormous project follows more than 113,000 women in the UK for 40 years. The partnership funds research into the development of a screening programme which aims to help determine the best testing and treatment options for women, as well as funding work to raise awareness that 40% of breast cancer cases are preventable, and by controlling certain lifestyle factors women can control their risk.
Since 2015, M&S employees across all stores have taken part in fundraising for Fashion Targets Breast Cancer, and have raised an incredible £700k to date!
Show your support and help us ‘Make A Statement’ against breast cancer.