M&S partners with Women in Data
With women outnumbered by almost 3 to 1 in the data community we’ve partnered with Women in Data to drive change and greater representation for women across the industry.
Our customers have more choice than ever before about how, when and where they shop, so one of the biggest challenges we face is finding new and innovative ways to meet ever changing behaviours and trends and ensure we deliver a great customer experience.
At M&S we are in the early stages of an expansive transformation and we are placing Digital & Data at the heart of how we are changing.
Our ambition is to become a truly Digital First retailer, and a large part of this is placing data front and centre of our decision-making across the business – from how we operate to how we serve our customers.
And while the role that data is going to play in our transformation is important, so too are our colleagues across our Digital & Data community, and making sure we have teams that reflect our customer base is vital to our success in future.
Which is why we have partnered with Women in Data to drive change and increase the representation of women across the industry.
We truly believe our people can be a source of great competitive advantage and our ambition is to make M&S the most engaging, involving place to work in UK retail. Not only is driving up the number of women in data facing roles the right thing to do – it’s also an important element to our transformation in making sure we deliver an outstanding experience for all our customers.
With 11% of UK data and analytics teams having no females at all, the rationale for the Women in Data movement is clear to see. Our Data function is a small but growing expertise within M&S – it’s important we establish the right makeup of our teams to help us achieve our transformation goals.
Partnering with Women in Data, the largest network of its kind in the UK data industry, will give M&S access to key industry events, and help us to attract the very best talent in the field.