Inspiring, creative and efficient: the Interfilière lingerie Trade Fair in Paris
Interfilière is a twice-yearly specialist international trade fair for the lingerie sleepwear, active and swimwear market. It is the biggest fair globally for lingerie and held in Paris.
This weekend I visited with some of our design and technical team as part of our creative development process. More than ever before, the fair was a reflection of a constantly changing international market with 113 visitor countries
attending, and 150 companies showing their ranges.
Many of our lace, embroidery, fabrics, fibres, elastics, buttons, bra cups, trims, ribbons and hardwear suppliers exhibit at this event and as market leaders in lingerie, it’s critical for us to attend and connect with the global lingerie community. It is the event where professionals in the industry come together.
With so much ground to cover we split up into small teams to make best use of our time. It’s an opportunity for us to conduct work meetings with current suppliers on products already in the development pipeline and also to get a first view of their new ranges, often revealed at the show for the first time.
With 150 exhibitors from all around the world showcasing their ranges at the fair, it’s also a fantastic opportunity to meet new suppliers and discuss potential future collaborations. It’s inspiring, creative and a very efficient use of time.
At M&S, in developing our market leading lingerie, we know that it’s a combination of the performance of fibres, fabrics, skills and machines with trend, design, detail and innovation which sets us apart and for which customers are loyal to our brand. In creating this, attending Trades Fairs such as Interfiliere is critical to ensure we are staying up to date with the latest developments and ideas which we can use to stimulate and inspire us to develop new concepts for our customers. Of course, I can’t reveal specific projects and new finds we were excited to progress from the fair, these are top secret until launch!
What I can share however is that these include working on intricate lace designs for a new Rosie for Autograph collection, utilising the extensive archives, heritage and know-how of the artisan French Design craftsmen we use to create this brand, exploring new yarns and innovative techniques with our Swiss and Austrian embroidery suppliers who are known as the best in the world, and discovering new technologies in garment construction which we can harness to develop new concepts.
We return to London inspired and buzzing with a wealth of global information which starts our product development process fueled with creativity and are excited to use this to bring new lingerie concepts to our customers.