With the support of their HOR, the team worked with the Head Office Menswear team to send excess thermals to the ICHH in Dublin. When one of the worst snow storms in years hit ICHH used these thermals to help people from freezing.
When the store had to close for 36 hrs they invited ICHH to take food that was going over. ICHH thanked the store on social media and this prompted all the local supermarkets to also offer food. This helped hundreds of people and had a hugely positive impact on the store with the community, government, councils, state funded charities.