Cotton is one of the most used raw materials. As part of our Plan A 2020 commitments we’ve got a target to source 70% of our cotton from sustainable sources by 2020, and we’re making good progress with over a third of our cotton coming from the following sources.
Cotton farming has a big impact on the world. In conjunction with WWF and the Better Cotton Initiative (BCI), we're working with farmers in India to help develop ways of producing cotton that use less water and fewer pesticides, which is better for the health of cotton farming communities and the environment as a whole. BCI is not a labelling scheme, it aims to grow cotton in a more responsible way to minimise the impact on the environment. BCI will be key to to ensuring 70% of our cotton comes from the most sustainable sources by 2020.
Organic cotton is grown naturally, without the use of pesticides or synthetic fertilizers. That means it's better for the health of the farmers that grow it, and their communities, as well as reducing the impact on the environment. All organic cotton products must comply with the EU legislations (EC 834/2007) and sourcing organic cotton must supported by the correct documentation and certificates. We use organic cotton in our lingerie ranges which have a minimum of 50% organic cotton.
Recycled cotton is made from previously used garments or leftovers from the manufacturing process. These are sorted, converted into fibre and re-spun and blended into new fabric - and of course without needing to harvest or spin new cotton. It is used in blends with a minimum of 25% recycled cotton. By choosing recycled cotton you're helping us make better use of natural resources. You'll find recycled cotton in our womenswear, menswear and in homeware ranges.
Fairtrade cotton helps small-scale farmers in developing countries by paying a Fairtrade price and premium that protects them against volatile market prices. With a payment they can rely on, the farmers are able to invest in their communities, so improving their livelihoods and those around them. Fairtrade makes a real difference.