We know shopping can be difficult for people with intolerances, allergies and special diets. We have worked closely with national allergy charities to develop clear allergy labelling to make shopping for these diets easier across our store.
When developing new foods, wherever possible we also avoid the use of ingredients that are commonly known to cause allergies, particularly in foods where you wouldn't expect to find them e.g. milk protein in sliced meat.
Where we can’t avoid the use of these ingredients, it’s our policy to help customers identify whether a product is suitable for their diet through clear allergen and ingredient labelling. We highlight items containing the following allergens on the back of the individual pack:
- Nuts and peanuts
- Cow's milk
- Goat/Ewe/Buffalo milk
We’ve also developed special ranges catering to certain diets such as vegan, vegetarian, dairy-free, wheat-free and gluten-free. For example, ‘Made Without Wheat’ is a specially developed range which is free from gluten but still provides the high quality and great flavour you’d expect from M&S. The range includes breads, rolls, sweet treats, groceries and fresh sandwiches. Everything in this range carries our ‘gluten free’ logo – this can also be found on other products across our stores such as soups, stuffings and sausages.
Where we can, we also provide a choice within our seasonal ranges for customers who wish to avoid particular ingredients e.g. gluten free Christmas pudding.
We make product information lists available
to enable our customers to see which of our products do not contain gluten, dairy, egg, nuts, soya and sesame. Customers who have more than one intolerance or allergy can also check on combined lists of gluten and dairy, nut and sesame, and soya and dairy. All our lists are updated on a monthly basis and are available in stores from customer services.
We also offer advice on vegetarian and vegan eating. We maintain a list of M&S products that are suitable for vegan diets
and vegetarian diets
which get updated on a monthly basis. These foods have been produced under controlled conditions to prevent any cross contamination.