We're proud to have been awarded gold standard in the Marine Conservation Society's (MCS) Supermarket Seafood Survey in 2014*. The survey looks at every retailer’s seafood policy, rating it in terms of the breadth of products it covers (for example, whether a policy covers both wild and farmed seafood) and what sustainability initiatives are included. M&S was also commended for the ‘best overall seafood policy’.
In the survey, MCS commented“M&S continue to lead the way in sustainable seafood, having come joint first again this year. In fact, M&S have come first in every survey except one, since the survey commenced in 2006.” The charity highlights that M&S “invest significantly in the seafood supply chain to improve the fisheries and farms they source from.”
We're delighted that our work has been recognised and, of course, we'll carry on with these initiatives, which is part of our Forever Fish campaign. Why not visit your local M&S food hall and see our wide range of delicious, sustainably sourced fish for yourself?
*MCS Supermarket Seafood Survey 2014 and 2011 – M&S ranked joint first.