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This week Marks & Spencer has announced a new partnership with England rugby star Maro Itoje.

All About the Autumn Offer

Maro has teamed up with M&S Menswear to front the collections for Autumn 2021, where he will showcase a versatile range of stylish products with broad appeal across M&S Collection and Autograph. The Autumn ranges feature a number of more relaxed silhouettes and stretch fabrics with smart separate options to cater for the continued shift towards smart/casual dressing. The new collections are all designed with style, trusted quality, and care for the planet in mind – values which Maro proudly shares with M&S. 

Maro wears sizes from Big & Tall, expertly designed for larger frames. M&S Menswear continues to offer one of the most inclusive size ranges on the High Street with Big & Tall running up to 4XL. All Big & Tall products are available online for next day collection from over 700 M&S stores and customers can access styling advice via video call 7 days a week from M&S Menswear experts.

Energy, Confidence & Style


Maro is known for his love of style as well as his prowess on the pitch and brings his sharp dressing to the new season, making him the perfect style hero for the M&S brand. How M&S shows up as a brand is crucial for its aim of being more relevant, more often and encouraging customers to shop more categories. Great brand partners play an important role in appealing to both new and existing customers and M&S continues with a range of partnerships including smaller, more informal collaborations with a diverse range of influencers. 

On working with M&S, Maro Itoje said; “I’m delighted to be teaming up with M&S, a brand that I have grown-up with and loved wearing over the years, and that shares the same important values that I do. Style is a passion of mine, so to be asked to work with M&S to wear the new collections was an honour. There are so many great, stylish pieces from the new season that I can’t wait to wear again!”

Wes Taylor, Director of M&S Menswear, said: “Maro’s undeniable style and passion for clothing is evident, and with his shared values that we hold as a brand, he was an obvious choice to represent M&S – we are delighted that he has come on board to highlight our stylish new collections for Autumn.”

Community & Inclusion

In addition to his professional rugby career, Maro is also a patron for the Black Curriculum, an organisation which aims to provide a sense of belonging and identity to young people across the UK by teaching an accessible arts focused Black British history curriculum in schools through the delivery of programmes, as well as supporting teachers through teacher training. M&S also supports the initiative as one of its community & inclusion Sparks charities and this October (Black History Month) the penny donation from M&S every time a customer shops (with the charity selected as their Sparks charity) will be doubled.

On getting involved with The Black Curriculum Maro Itoje said “The Black Curriculum is a wonderful social enterprise that looks to increase the amount of Black history taught in schools. The brilliant work they do is what got me involved, I wanted to be a part of it and help in any way I could.”

Hear more from Maro on M&S.com here.


The Maro for M&S deal was facilitated by management agency Roc Nation.


Ends 


About A/W at M&S


Across the whole of M&S, this Autumn/Winter is about presenting a more stylish, relevant, and confident clothing business – which started back in June with ‘Nothing Neutral About It’. This latest marketing update follows the successful launch of M&S’s overarching Autumn/Winter campaign – Anything but ordinary which took inspiration from the anything but ordinary trusted quality of M&S product – M&S remains the #1 UK retailer for quality with over 80% of customers who have shopped it in the last year agreeing it’s good quality.