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  • New M&S and Breast Cancer Now campaign highlights that everyone can play a part in supporting those affected by breast cancer

  • The campaign for October’s Breast Cancer Awareness Month brings to life real-life stories shared by women who found their support in the most unexpected places

  • M&S will donate 25% from selected sleepwear products to helpfund ground-breaking breast cancer research

In a new campaign for October’s Breast Cancer Awareness Month, M&S and Breast Cancer Now are showing how everyone can help someone, by sharing the real-life stories of 11 women affected by breast cancer, and the surprising and invaluable support they received.

From finding friendships on Instagram to being comforted by an ex-husband’s new wife, the women sharing their stories have opened up about feelings of fear and confusion after being diagnosed with breast cancer and going through treatment, and the additional comfort they found in unexpected places.

Their heart-warming stories will be featured across signage in M&S stores, as well as on M& and via social media. The campaign will highlight how everyone can help someone, whether it’s reaching out to a neighbour or colleague who has been affected by breast cancer or helping to fund world-class breast cancer research by donating through Sparks and selected M&S products. 

Customers can help make a difference by shopping selected M&S sleepwear products, available from 1st to 31st October, and M&S will donate 25% from each purchase price to fund Breast Cancer Now’s ground-breaking research for breast cancer prevention.

M&S and Breast Cancer Now have worked in partnership for over 18 years and in 2015, M&S pledged to raise a further £13m. The funds will help the charity understand why some women develop breast cancer while others don’t, who is more likely to get breast cancer and why, and find new ways to prevent breast cancer – helping to ensure that in the future fewer women receive a breast cancer diagnosis

Delyth Morgan, Chief Executive of Breast Cancer Now said:

“Despite the incredible progress in breast cancer research and care, breast cancer remains the most common cancer in the UK with around 55,000 women and 370 men diagnosed with the disease every year. 

“The stories of these 11 women remind us that whilst this devastating disease is impacting the lives of so many women, men and their families every day, it is the support of those around you that can make a real difference.  From reaching out to a loved one, to buying a product from the M&S range to help raise vital funds, together we can make a real difference to the lives of all those affected by breast cancer, now and in the future.

“Thank you to all of the women who have shared their story as part of this campaign, and to all M&S colleagues and customers for their unwavering support of Breast Cancer Now’s work.”

Laura Charles, Lingerie Director at M&S, said:

“We know preventing breast cancer is a cause that’s important to both our customers and colleagues. These incredible women demonstrate the importance of support while going through breast cancer and the difference it can make. This Breast Cancer Awareness Month, we want to encourage everyone to show their support and together, we can help prevent the disease in the future.” 

M&S and Breast Cancer Now are working together to raise vital funds for breast cancer research. In 2015, M&S launched a five-year campaign which aims to raise £13 million for breast cancer research to help find and develop ways of preventing the disease – and with the continued support of our customers and colleagues, we can reach our target.

To find out more about the M&S and Breast Cancer Now partnership,