MARKS & SPENCER PARTNERS INFARM TO BRING URBAN FARMING TO ITS LONDON STORES
M&S Food is partnering with infarm - one of the world’s most advanced urban farming platforms - to deliver a range of fresh produce grown and harvested in a selection of M&S’ London stores.
From today (12th September) customers will find a range of fresh herbs - including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain Coriander - growing at M&S’ newly re-opened Clapham Junction store in South West London, with infarm vertical farming units set to roll-out to a further six London stores by the end of the year.
Infarm’s ground breaking farming technology combines highly efficient vertical farming units with the latest IOT technologies and machine learning, to deliver a controlled eco-system with the optimum amount of light, air and nutrients. Each unit is remotely controlled using a cloud-based platform, which learns, adjusts and continuously improves to ensure each plant grows better than the last one.
Paul Willgoss, Director of Food Technology, M&S Food commented “Infarm’s innovative farming platform is a fantastic example of what can happen when passionate agricultural, food and technology experts work together. We operate as part of a complex global food supply chain and want to understand the emerging technologies that could help provide more sustainable solutions, whilst also delivering fantastic products with exceptional taste, quality and freshness for our customers.”
Erez Galonska, co-founder and CEO of infarm commented: “London represents many of the sustainability challenges that people will experience in cities over the next several decades. By offering produce grown and harvested in the heart of the city, we want to practice a form of agriculture that is resilient, sustainable and beneficial to our planet while meeting the needs of urban communities - first in London, and in the future, cities across the United Kingdom."
Each in-store farm unit uses 95% less water and 75% less fertiliser than traditional soil-based agriculture and is capable of producing the equivalent of 400 square meters of farmland, resulting in a more sustainable use of natural resources and ensuring zero pesticide use.
M&S is the first UK retailer to work with infarm and the partnership will be supported by the construction of a series of infarm distribution centres in and around London. These central hubs will provide the seedlings for each unit, which are then grown in store. Infarm farmers will visit the stores at least twice a week to harvest and add new seedlings to the farm. The plants retain their roots post-harvest to maintain exceptional flavour and freshness.
Founded in 2013, infarm is one of the world’s largest urban farming platforms harvesting and distributing more than 200,000 plants each month across its network. Infarm currently operates across Germany, Switzerland, France, Luxembourg and the United Kingdom where it has deployed more than 500 farms in stores and distribution centres.
For more information or images contact:
M&S External Communications
0208 718 1919
For information relating to infarm contact:
Notes to editors:
The M&S stores included in the initial roll-out are: Clapham Junction from Thursday 12th September and Ealing Broadway, Kensington, Bromley, Marble Arch, Stratford and Brent Cross before the end of 2019.
The launch herb range available in M&S will include the following – all priced at £1.20:
More information about on product range and recipe information is available on request.
Photocredit: Samuel Cane @ Marks & Spencer
Founded in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska, infarm combines highly efficient vertical farms with IOT technologies and Machine Learning, to offer an alternative food system that is resilient, transparent, and affordable. The company distributes its smart modular farms throughout the urban environment to grow fresh produce for the city’s inhabitants. With cutting edge R&D, patented technologies, and a leading multi-disciplinary team, infarm was founded on a visionary mission: helping cities become self-sufficient in their food production while significantly improving the safety, quality, and environmental footprint of our food.