M&S KIDSWEAR TEAMS UP WITH DISNEY’S ‘FROZEN 2’ AND ‘TOGETHER FOR SHORT LIVES’ TO BRING MAGIC TO CUSTOMERS THIS CHRISTMAS
Today Marks & Spencer, the UK’s biggest Clothing & Home retailer, is proud to announce a new festive collaboration to celebrate the return of Elsa, Anna, Kristoff, Olaf and Sven in one of the most highly-anticipated films in cinema history – Walt Disney Animation Studios’ Frozen 2 – opening in UK cinemas from November 22nd.
The original Frozen from Walt Disney Animation Studios, released in November 2013, won two Academy Awards®. Directors Chris Buck and Jennifer Lee return at the helm of Frozen 2. M&S will offer customers the opportunity to fall back in love with the characters with the very best of Frozen 2 merchandise in special Frozen 2 shops, which launch in the kidswear sections of all M&S stores across the UK and online this Friday.
The shops will be supported by a range of marketing, including window displays, social media content and mobile marketing – critical as more searches of kidswear come on mobile than any other area of M&S Clothing (over 60% of searches). The shops will offer 72 Frozen 2 products, all of which are exclusive to M&S, including fancy dress costumes, pyjamas, advent calendars and soft toys. From November, 54 of the biggest shops will also include selfie stations for the young (and young at heart) who want a special festive picture with Elsa or Anna this Christmas.
As part of the collaboration, M&S will be joining Disney in supporting the inspirational UK charity Together for Short Lives. Together for Short Lives’ work is all about making sure the 49,000 seriously ill children and their families across the UK can make the most of every moment they have together, whether that’s for years, months or only hours. One of the ways the charity does this is by raising funds for all 54 children’s hospices across the UK through corporate partnerships, so they can continue to support families facing the unimaginable.
This Christmas, M&S will show its support for their amazing work by selling an exclusive tote bag that will be released in October. M&S Food will also be sponsoring a special Together for Short Lives & Frozen 2 ball and the team will be working with Disney on a couple of special events to bring families caring for seriously ill children together and create lasting memories this Christmas.
Nathan Ansell, Director of Clothing & Home Marketing at M&S said, “Growing M&S kidswear is an important focus at M&S as we work to appeal to family-aged customers. Frozen 2 is a highly anticipated film and when the trailer landed it was record-breaking so we know lots of our customers will be excited to visit our special Frozen 2 shops and check out our exclusive product. It’s also important to us, especially at Christmas time, that we support causes our customers and colleagues care about so we’re incredibly proud to also be working with Together for Short Lives.”
Sara Hanson, Director of Charitable Programmes at Disney EMEA said, “By teaming up with M&S and our long-term charity partner Together for Short Lives, we can bring the power of the Frozen 2 story and its characters to inspire and create Moments that Matter for children and those closest to them when they need it the most. Whether that’s through raising awareness or funds, this campaign can help build emotional resilience and make a real difference to families’ lives.”
Andy Fletcher, CEO for Together for Short Lives said, “At its heart, Frozen 2 is a film all about family being together so as a charity who helps families be together, we’re excited to be teaming up with the film and one of Britain’s best loved family retailers. The collaboration will help us support seriously ill children and families to get the care they need and spread a little joy this Christmas with funds raised helping to support the 54 children’s hospices we work with across the UK.”
M&S and Disney are joining forces as M&S is focused on transforming its Clothing & Home business to be more relevant for Britain’s busy families – this includes an overhaul of how the retailer plans, buys, moves and sells products. M&S and Disney share an audience of 9 million fans with half of M&S’s Clothing & Home customers describing themselves as “Disney fans.”
The collaboration runs through to Christmas.
Notes to Editors
Further Detail - Christmas at M&S
- M&S has already launched its Christmas gift shop in selected stores and online in response to customer demand – read more here
- M&S Clothing will release its Christmas campaign in early November
About Frozen 2
Why was Elsa born with magical powers? What truths about the past await Elsa as she ventures into the unknown to the enchanted forests and dark seas beyond Arendelle? The answers are calling her but also threatening her kingdom. Together with Anna, Kristoff, Olaf and Sven, she'll face a dangerous but remarkable journey. In Frozen, Elsa feared her powers were too much for the world. In Frozen 2, she must hope they are enough. From the Academy Award®-winning team - directors Jennifer Lee and Chris Buck, producer Peter Del Vecho and songwriters Kristen Anderson-Lopez and Robert Lopez - and featuring the voices of Idina Menzel, Kristen Bell, Jonathan Groff and Josh Gad, Walt Disney Animation Studios’ Frozen 2 opens in UK Cinemas on November 22nd 2019.
About TWDC’s Social Responsibility Commitment
As well as being a responsible business, The Walt Disney Company is dedicated to delivering comfort and inspiration for families around the world and recognizes it takes a team to make a significant impact. The Walt Disney Company, through all its affiliated brands, helps realise more than 10,000 wishes a year for children facing serious illnesses around the world. Since Disney granted its first wish request in the early 1980s, it has helped wish-granting organisations to fulfil more than 130,000 wishes.
This collaboration is part Disney UK’s social purpose programme; working with others to help build emotional resilience. Bringing the power of its brand, stories and characters to inspire and create Moments that Matter for children and those closest to them, when they need it the most. For more informationwww.thewaltdisneycompany.eu
About Together for Short Lives
When a child’s life is expected to be short, there’s no time to waste. Together for Short Lives is here to make sure the 49,000 seriously ill children and their families across the UK can make the most of every moment they have together, whether that’s for years, months or only hours. We stand alongside families, supporting them to make sure they get the vital care and help that they need.
We support and empower families caring for seriously ill children by listening to their needs and helping them find the right care. We provide easily digestible information about available support so families can spend less time searching for help and have more time together. We connect families with support services and other families who understand what they are going through, so they don’t feel as alone.
49,000 babies, children and young people are living in the UK with health conditions that are life-limiting or life-threatening - and the number is rising. Many of these children have complex conditions and need specialist care 24 hours a day, seven days a week.
The impact is enormous; affected parents, brothers and sisters, grandparents, and the wider family make up an estimated 399,000 people who are actively involved in care. For those who love these children, accessing help and the right care can be emotionally stressful. For those of us who haven’t faced it, it’s unimaginable.
Together with our members we champion, improve and support children’s palliative care services and professionals. We raise awareness and understanding about childhood death and campaign for policy change, so every child and family can get the right care and support. And we raise vital funds through our collaborative partnerships to ensure the UK’s 54 children’s hospice services not only continue, but also improve.
Getting the right support can make a lifetime of difference. And that’s what we are here for.
Contact our press office: 0117 989 7820 or Myra Johnson on 07775 336460
Visit www.togetherforshortlives.org.uk for more information.